Business Management – Entrepreneurship & Innovation (BEN)

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges, Universities, Research Excellence and Security.

As a graduate, you will be prepared to reliably demonstrate the ability to:

• Develop a comprehensive business plan for a new business enterprise to test the viability of a startup venture. 
• Create and deliver pitch presentations to a variety of audiences to validate and enhance ideas that support the business plan.
  
• Set up and operate a basic electronic bookkeeping and accounting system for a new enterprise that will enable effective financial management and reporting.
  
• Devise marketing plans encompassing development, implementation, performance monitoring and adjustment using traditional and electronic tools, techniques and applications. 
• Develop a business implementation plan that demonstrates compliance with legal and regulatory bodies. 
  
• Apply various selling structures, methods and techniques to generate revenue and effectively manage client relationships. 
  
• Develop and implement an effective human resource management plan to support new ventures and ongoing business operations. 
  
• Develop relationships with entrepreneurs and industry mentors to advance the growth of start-up businesses. 
  
• Use evidence-based analysis and decision-making in all functional business areas to produce new insights about the possibilities of a business idea. 
• Analyze and realign business strategies to contribute to the operational sustainability of a business by using principles of design thinking and ideation. 
  
• Conduct and interpret research to identify and select high-growth start-up opportunities