Professional Selling (PSL)

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges, Universities, Research Excellence and Security.

As a graduate, you will be prepared to reliably demonstrate the ability to:

• Secure client commitment using the sales process of research, prospecting, client discovery, client conversation management, opportunity management and negotiation.
• Integrate technology and digital communication skills in alignment with best practices of the digital sales process.
• Develop proposals, reports and presentations to illustrate the benefits of a product or service based on the needs of an identified target market.
• Build a comprehensive corporate account management strategy that delivers both customer and organizational value.
• Develop and evaluate marketing strategies and tactics to align B2B sales and marketing to organizational goals.
• Conduct oneself professionally, following business ethics, corporate social responsibility and industry standards when completing business sales and projects.
• Develop a sales team and sales relationships in alignment with best practices of equity, diversity and inclusion.