Scott Campbell is a Professor and Program Co-ordinator for the Business – Marketing diploma program in the School of Marketing. His professional career includes more than 20 years of experience in sales and marketing, primarily in the consumer goods sector, with Fortune 500 companies. His experience in marketing is in categories such as OTC healthcare, food and toys. Much of his experience centres around brand management and product innovation.
As an educator, Mr. Campbell prides himself in demystifying the field of marketing, making complex topics simple to understand and being friendly and accessible to students. Introductory marketing, strategy, sales and professional presentations are among the courses he teaches. He is always innovating marketing education with hands-on, experiential learning. His passion for teaching marketing to students is demonstrated with his leadership of the Seneca team for the Ontario Colleges' Marketing Competition (OCMC), a provincial-wide annual student competition.