In FY2022-23, goals included:
- Implementing a comprehensive enrolment management strategy to manage a more diversified international enrolment growth while expanding domestic enrolment
- Leveraging data analysis and labour market trends to balance domestic/international enrolment and credential mix across all faculties
- Supporting the enrolment strategy with expanded recruitment and conversion initiatives by:
- Growing degree enrolment and graduate certificates, microcredentials and other short programs designed to rapidly retrain students
- Focusing on non-direct mature audiences
- Continuing the three-pronged Start at Seneca, Stay at Seneca and Return to Seneca campaign
- Investing in increased marketing and advertising opportunities
- Enhancing Seneca’s website by:
- Integrating the Continuing Education standalone site into senecacollege.ca to provide prospective students easier access to both full- and part-time studies
- Optimizing the current website experience for prospective students
Year-end outcomes:
- Enrolment Management Strategy developed to focus on end-to-end enrolment from recruitment to graduation
- Integrated plan that includes program planning, program health and monitoring, student conversion and retention will be operationalized in FY2023-24
- New methodology launched to collect labour market information for program development; survey being developed to collect information from Program Advisory Committees on labour market trends and aligning credentials with industry demand
- Launched two honours bachelor’s degree programs and two graduate certificate programs, with three three-year degree programs launching in fall 2023
- Focused marketing and recruitment strategies implemented to increase awareness and drive applications to degrees, graduate certificates and new programs
- Expanded reach to Indigenous and equity-deserving communities and newcomers to Canada; implemented targeted digital advertising and recruitment strategies to non-direct audience
Highlights of 2022-23
Master’s programs to be taught by Seneca professors
For the first time, master’s programs were delivered at Seneca, thanks to an expanded partnership with Niagara University. As of fall 2022, courses in Niagara’s master of Business Administration and master of Science in Information Security and Digital Forensics programs were taught by Seneca professors onsite at Newnham Campus and at Niagara’s Vaughan Campus.
New campaign drives students to pursue their aspirations
Seneca launched the newest phase of its award-winning Challenge Accepted recruitment campaign: Driven by Ambition. Produced in partnership with Forsman & Bodenfors Canada, the campaign asks prospective students, “What is your ambition saying to you?” It features the stories of accomplished Seneca graduates, who have channeled their ambition into successful careers. Once again, Seneca was the only Ontario postsecondary institution to have a student recruitment commercial appear during the Super Bowl.
Preparing students with in-demand skills
An initiative to further integrate human skills – sometimes called transferable or soft skills – throughout program curriculum launched in fall 2022. The project started with the Public Relations – Corporate Communications graduate certificate program. It will explicitly imbed into curriculum and learning outcomes the communication, critical thinking and interpersonal skills that employers are demanding.
Among the best for work-integrated learning
Seneca was recently ranked the #2 postsecondary institution in Canada – and top spot among all polytechnics and colleges – for co-op programs. The list was compiled by CourseCompare, an online resource for students looking to choose a postsecondary course or training program.
A new academic pathway to Queen’s University
Students in the Civil Engineering Technology advanced diploma program now have a direct pathway to engineering degrees from Queen’s University. A new agreement between the two institutions allows for three-year advanced diploma students and graduates to transition into Queen’s degree programs in Civil Engineering and Mining Engineering.
Preparing tomorrow’s leaders in sales
The Professional Selling graduate certificate program was introduced at Seneca@York. The 18-month program teaches students the skills needed to succeed in business-to-business sales roles, with a focus on developing a technology-driven, post-pandemic sales force. Thanks to Seneca’s flexible classrooms, students will have the choice to study on campus or online.
Filling the skills gap in Ontario’s growing screen industry
Centennial, Fanshawe and Seneca collaborated to introduce eight microcredentials in film and television production. These short courses will help industry professionals and students learn in-demand production and technology skills. This partnership was developed with funding from the Ministry of Colleges and Universities’ Ontario Mircocredentials Challenge Fund and support from industry partners Avid, the Stratagem Group and Unity.
Partnership will boost representation among firefighters
An agreement with Brampton Fire & Emergency Services (BFES) provided graduates of Seneca’s Firefighter, Pre-Service Education and Training certificate program with a recruitment pathway to BFES firefighter positions. Seneca will promote career opportunities with BFES through the Seneca Works portal, while providing guidance to students and graduates during the application process.
Government funding and collaboration in support of ECE students
The School of Early Childhood Education (ECE) and Faculty of Continuing Education received $3 million as part of the Child Care and Early Years Workforce Funding. This money established an ECE bursary program that will be available until the Fall 2023 Term. The funds are being distributed through York Region, building on a partnership with Seneca that has also resulted in transformative professional development practices in ECE.
Study abroad agreement signed with OsloMet
Seneca signed an MOU for an exchange agreement with Oslo Metropolitan University (OsloMet) in Norway. This agreement will allow students in the Behaviour Psychology honours bachelor’s degree program to take a full semester of credits at OsloMet — the only institution outside of North America with a psychology degree program accredited by the Association for Behavioral Analysis International.
$1.5 million federal grant for applied research
Thanks to a Mobilize grant from the Natural Sciences and Engineering Research Council of Canada, Seneca was able to grow its three applied research centres — the Seneca Centre for Health and Social Innovation, the Seneca Centre for Innovation and Artificial Intelligence Technologies and the Seneca Centre for Innovation in Life Sciences. The funds will help create more research opportunities to engage students, faculty and industry partners.
Investing in academic spaces and infrastructure with provincial funding
Seneca received $4.8 million from the province’s College Equipment Renewal Fund and Facilities Renewal Program. The funding will benefit 16 infrastructure and technology initiatives across Seneca’s campuses, including a new lab for creative advertising and marketing students, opticianry and broadcast studio equipment, technology for academic work stations, loaner laptops for students and various building renovations.
Challenge Accepted goes prime time with Super Bowl commercial
Seneca was the only Ontario postsecondary institution to have a commercial during Super Bowl. The 30-second version of the Now is Your Time ad features current students and graduates and appeared during the pre-game show and third quarter.
Introducing the Centre for Executive & Professional Learning
The Centre for Executive & Professional Learning launched at its new downtown location at King and Yonge in Toronto. The centre provides various options for professional learning, including a new suite of executive certificate programs designed for aspiring senior leaders.