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History of Advertising: Perspectives and Ethics

CAB177

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CAB177 - History of Advertising: Perspectives and Ethics

This course will ground learners in the history of advertising so they can understand why current advertising is the way it is. Students will learn the history of media. In the process, students will explore ethical issues in advertising such as advertising to children, regulated industries, representation, indigenization, and how to authentically create brand purpose.


Ancillary Fees

Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.


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