Registration for Fall 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Fall 2026. If you have any questions about part-time studies, please contact us.
Through applied learning, this subject will explore how online qualitative and quantitative data is collected, analyzed, and applied to achieve desired marketing and business objectives. Topics include segmentation; data sources like social media, social listening tools, email surveys; crowdsourcing research; online research design and analysis. Conducting a real-world research project and case studies will impart hands-on knowledge to optimize a brand's digital strategy through research.
Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.