EMK120 - Business of Esports

Students discuss the business of esports and examine a business overview of the multi-faceted esports industry, its evolution, current state and emerging trends. Students will examine the ecosystem of esports and provide students with insider knowledge of the unique operational challenges of the industry. Students will develop insights on the ways companies create and develop properties for maximum revenue, the marketing of esports games for a mass audience, how brands and sponsors are attached to esports events, the management of IP rights, and the various challenges that managers face depending on their role and function within the industry.