Clear, concise and targeted communication is crucial in any industry, but essential in esports where athletes, teams, franchises, sponsors, brands, decision makers and the media are often at different levels of knowledge and sophistication in this quickly developing industry. Students will practice hands-on skills as they develop an actionable integrated marketing communication plan to drive growth and improvement in esports. Students will gain a firm understanding of how to create concise communications materials, including public relations strategy and tactics, and the skillset required to develop marketing communication strategies and compelling presentation tactics for a range of esports scenarios aimed at targets from fans to corporate decision makers within the industry.