In this course, students will explore the strategic principles and practices of business development within the global hospitality, travel, and tourism sectors. Emphasizing market analysis, opportunity identification, strategic partnerships, and digital innovation, the course equips students with the tools to drive growth in a rapidly evolving landscape. Students will examine how technology and digital transformation are reshaping business models, customer engagement, and operational efficiency. Through real-world case studies, industry insights, and applied projects, students will learn to develop sustainable ventures that respond to emerging consumer trends, technological advancements, and global challenges.