Registration for Summer 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Summer 2026. If you have any questions about part-time studies, please contact us.
Prerequisites:
Students will gain insights into behavioral economics principles and strategies in relation to hospitality, travel and tourism (HTT). Students will examine the role of human behavior and consumer psychology on decision-making across different facets of HTT management contexts (e.g., pricing, customer expectations and experience, menu engineering, ethical tourism). Students will cultivate a comprehension of how behavioral economics can be harnessed to manage customer experiences, consumer perceptions, pricing tactics, and business performance.