This comprehensive workshop is designed for those who plan to start their own small business or who currently operate a small business. This 12 hour workshop will be conducted over four consecutive weekends. The workshop content will focus on key marketing tools and techniques that are critical to the success of any small business: product/service differentiation, targeting, segmentation, brand strategy, customer relationships, consumer behavior, marketing communications, personal selling, sales promotion, direct and online marketing, advertising.
Attendees will participate in four, three hour, interactive classroom sessions. In addition, each week attendees will complete an in-depth exercise within a modular workbook. Upon completion of the workbook exercises, attendees will have created a marketing plan that will increase the chances of long-term success of their small business.