Registration for Fall 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Fall 2026. If you have any questions about part-time studies, please contact us.
Modern Research Methods This course introduces students to research methods, practices, and techniques used in modern marketing organizations. Emphasis is on the collection, evaluation, and synthesis of secondary data. Students will learn to utilize a variety of tools, platforms, and databases to support evidence-based decision-making in marketing. The course emphasizes curiosity and allows hands-on and practical applications of research to real-world marketing challenges through critical thinking and effective communication of insights. These skills provide a strong foundation for other marketing courses in the program.
Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.