Registration for Fall 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Fall 2026. If you have any questions about part-time studies, please contact us.
Prerequisites:
Behavioural science concepts, as the basis of effective marketing strategies, are examined in detail. Topics include perception and learning theory, forming and changing attitudes, the buying behaviour of various groups, the role of personal influence on buying behaviour, social and cultural impacts on the buying behaviour, a model of buying behaviour, up-to-date analysis of the effects of consumerism and consumer law on marketing strategies.
Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.