Registration for Fall 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Fall 2026. If you have any questions about part-time studies, please contact us.
This course introduces students to the methods used by marketing research to support responsible marketing-related business decisions. Students gain an understanding of the required steps in designing a market research study to yield relevant, timely, applicable and accurate information in a way that is ethical, professional and builds shareholder value for the enterprise. Students learn the advantages, disadvantages and best-fit situations for research methodologies, including practices used in secondary research, to capture appropriate stakeholder data to guide enterprise decision making.
Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.