Registration for Fall 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Fall 2026. If you have any questions about part-time studies, please contact us.
In this course, students focus on the importance of every organization having a strategy that will allow it to be proactive rather than reactive in shaping its corporate future. This course provides students with the necessary skills to develop marketing plans and customer-based business strategies. Students analyze strategic market planning, the implementation of market-based business strategy and the evaluation of performance in the economy. The focus of this course is on the analysis of the environmental variables affecting a company, its industry and the incumbents' choices of competitive strategies. It explores how companies strategically plan, create, deliver, maintain and sustain competitive advantage.
Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.