Registration for Fall 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Fall 2026. If you have any questions about part-time studies, please contact us.
This course covers the conventional elements of direct and interactive marketing management, including list management, fulfillment, creative strategy and execution, testing and calculating the expected profitability of the direct marketing campaign. Students are introduced to different forms of direct response activities with an emphasis on the enabling effect of technology.
Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.