Registration for Fall 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Fall 2026. If you have any questions about part-time studies, please contact us.
Sports Marketing examines the strategic marketing and business of sports at the professional, semi-professional and amateur levels. Students learn about the sports industry and value of sports and sports events for companies, athletes, consumers, leagues, and government from a global, national, regional, and local perspective. This course explores sports revenue generation and audience development strategies through case analysis and discussion.
Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.