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Internet Market Research

SMD202

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SMD202 - Internet Market Research

Through applied learning, this subject will explore how online qualitative and quantitative data is collected, analyzed, and applied. Topics include segmentation; data collection tools like online focus groups, forum analysis, email and interactive surveys; crowdsourcing research; online research design, concept testing, and analysis. Real case studies and guest lectures will help students grasp concepts and themes on leveraging Internet Market Research.


Ancillary Fees

Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.


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