Business Administration – Management (BAG)

Campus

Newnham

Delivery

Hybrid

Duration

6 Semesters (3 Years)

Study Option

Full-time

Credential

Ontario College Advanced Diploma

School

Seneca Business

Important: This program is unavailable. Explore Related Programs for more options.

Courses

Delivery: At Seneca, courses are delivered in four formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to choose your preferred options when you select classes to build your course schedule. Selection for preferred course delivery will be considered on a first come, first served basis.

International students: Please review the Post-Graduation Work Permit (PGWP) eligibility before choosing your program and course delivery options.

Semester 1

Course Code	Course Name	Winter	Summer	Fall
BAM101	Introduction to Business Administration	Flexible Online In-person	Flexible Online	Flexible Online
	This course is designed to provide students with an introduction to the Canadian business environment, business issues and functions, and the major forces at work in the global economy. It provides students with a perspective of business firms as integrated organizations composed of a number of specialized functions.
COM101 or COM111	Communicating Across Contexts or Communicating Across Contexts (Enriched)	Hybrid Online In-person	Hybrid Online In-person	Hybrid Online In-person
	COM101: This course introduces students to the core concepts of communication. Students will cultivate an awareness of these concepts by analyzing how they are used in a variety of texts and contexts, and they will apply these concepts strategically in their own writing. Through a variety of writing tasks centred on these core concepts of communication, students will develop the transferrable reading and writing skills essential for success in their post-secondary studies, workplaces, and communities. COM111: This course introduces students to the core concepts of communication. Students will cultivate an awareness of these concepts by analyzing how they are used in a variety of texts and contexts, and they will apply these concepts strategically in their own writing. Through a variety of writing tasks centred on these core concepts of communication, students will develop the transferrable reading and writing skills essential for success in their post-secondary studies, workplaces, and communities. COM111 is six hours per week in order to offer students extra language and reading support.
MBF100 or MBF101	Mathematics of Business and Finance or Mathematics of Business and Finance	Online In-person	Online In-person	Online In-person
	MBF100: This course provides students with the fundamentals of mathematics of business and finance. Following the introduction of concepts of present and percent change, simple and compound interest rates will be discussed. Compound interest rates will be applied to the study of annuities. Students will also learn important models of business mathematics, such as currency conversion, trade discounts, markups and markdowns, break-even and cost-volume-analysis. MBF101: This course provides students with the fundamentals of mathematics of business and finance. Following the introduction of concepts of present and percent change, simple and compound interest rates will be discussed. Compound interest rates will be applied to the study of annuities. Students will also learn important models of business mathematics, such as currency conversion, trade discounts, markups and markdowns, break-even and cost-volume-profit analysis.
PPS100	Professional Presentation Skills	Hybrid Online	Hybrid Online	Hybrid Online
	Many people fear or avoid public speaking. However, effective oral communication is an essential skill required by employers. This subject provides a step-by-step approach to presenting yourself and your ideas professionally. With regular practice and constructive feedback you will be able to clarify ideas and organize thoughts effectively, whether you are speaking on a prepared or impromptu basis, and in both small and large group settings. No matter what your current skills are now, you will acquire the techniques of presenting more confidently and persuasively both in person and in the digital environment.
SDG101	Introduction to Sustainable Business	Flexible Online	Flexible Online	Flexible Online
	This course introduces the concepts of sustainability and Corporate Social Responsibility (CSR) within the business context. In the first part of the course, students will have the opportunity to explore social responsibility principles and sustainability frameworks. In the second part of the course, students will be introduced to the United Nations Sustainable Development Goals (UN SDGs) and gain an understanding of their relevance to business. They will be tasked with applying this knowledge in developing a sustainability initiative infographic/visual. The course prepares students to bring innovative solutions to social and environmental challenges that businesses face in the 21st century.
SMS202	Business Computer Applications	Hybrid Online	Hybrid Online	Hybrid Online
	Communicating and managing information is necessary in all aspects of business. Students are introduced to Microsoft Office suite of software, best practices in file management, presentation software, excel spreadsheets the collaborative functionality of Outlook. Students develop knowledge of the various practices and the skills to create, manage, and present information using the tool as well as utilize the tool for collaboration.

Semester 2

Course Code	Course Name	Winter	Summer	Fall
ACC106	Accounting I	Hybrid Online	Hybrid Online	Hybrid Online
	This subject introduces the student to: a) what accounting information is required by a business concern to reflect clearly the operating results of the concern over its operating life; b) how this information is recorded in the various business records; c) how this information is used by, and meets the needs of both internal and external users; d) throughout the subject, students will be introduced to generally accepted accounting principles.
MAN200	Innovation and Entrepreneurship	Hybrid Online	Hybrid Online	Hybrid Online
	Innovation and entrepreneurship are increasingly relevant in our 21st century economy and society. This course will challenge students to think creatively and inspire entrepreneurship when working in an organization or starting your own business. Students will also gain an understanding of how to maximize Canadas world-class innovation and entrepreneurship support ecosystem.
MRK108	Introduction to Marketing	Flexible Online In-person	Flexible Online In-person	Flexible Online In-person
	This course introduces students to the fundamental marketing concepts used by profit oriented business organizations to satisfy final consumers. Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants to meet the demands of the market place.
OBR250	Organizational Behaviour	Flexible Online	Flexible Online	Flexible Online
	This course introduces the student to fundamental concepts and theories concerning the behaviour of people in workplace organizations. The emphasis is on identifying questions and problems typically encountered by new employees and developing practical strategies and solutions. Contemporary issues and challenges in society are analyzed in terms of their impact on the workplace, on relations between individuals, and on the individual. The course draws on a variety of structured experiential exercises and case studies to apply the concepts of organizational behaviour to practical business issues and situations.
SMS310	Data Analysis Tools for Business	Hybrid Online	Hybrid Online	Hybrid Online
	Further developing the knowledge gained in SMS202 - Microcomputer Business Applications II, the student will use spreadsheet functionality to perform metrics and analysis using real business examples. Use of database software for data mining and analysis purposes will add knowledge, skills and abilities related to business intelligence and meeting organizational objectives in a cross-disciplinary environment.
SOC135	Global Economic Issues	Flexible Hybrid Online	Flexible Hybrid Online	Flexible Hybrid Online
	Economic issues that were once confined within national borders, today, can and do have global ramifications. A nation defaulting on its foreign debt creates issues that spiral beyond the confines of its relationship to the banking industry. An oil spill in one part of the world not only impacts the price of crude but also has devastating environmental implications. Global Economic Issues is designed to introduce the student to the key issues behind our complex and changing world from a social, political and economic point of view.
plus: General Education Course (1)

Semester 3

Course Code	Course Name	Winter	Summer	Fall
CSS300	Customer Service Solutions	Hybrid Online	Hybrid Online	Hybrid Online
	This course introduces students to the methods and best practices that enhance excellent customer service solutions. The course discussion will focus on how these methods and best practices enable managers, frontline associates and service staff to support, build, maintain, and increase a loyal customer base, and secure overall competitive advantage for the organization.
EAC594	Business Communication for the Digital Workplace	Flexible Hybrid Online In-person	Flexible Hybrid Online In-person	Flexible Hybrid Online In-person
	With businesses thriving on successful employee and customer relationships, effective business communication is the cornerstone of company success. This course will help you learn the principles, practices, and tools for communicating effectively in the workplace using authentic approaches. From learning about audience, context, formats, tone, and media to applying your skills in writing and adapting correspondence, reports, and presentations, this course will guide you in developing professional, inclusive and collaborative practices that are supported by current and emerging technologies.
ECN501	Introduction to Principles of Economics - Micro	Hybrid Online In-person	Hybrid Online In-person	Hybrid Online In-person
	This course introduces the process and principles of microeconomic thought as they have been developed to explain price determination and resource allocation in a mixed market system. The application of microeconomic theory to current and emerging social and economic problems will be considered.
HRA701	Introduction to Human Resources Management	Hybrid Online	Hybrid Online	Hybrid Online
	This course is a comprehensive overview of modern day human resources management (HRM). This course will introduce the diverse components of human resource (HR) functions and its role in the current business environment. Case study analysis will be used to link the theory to the practical situations that occur in HR. Topics to be covered include the business environment, recruitment and selection, employee development and evaluation, compensation and benefits, employee rights, safety and representations and strategic issues and challenges in HRM, in both domestic and global environments.
OPM400	Production and Operations Management - Manufacturing and Services	Hybrid Online	Hybrid Online	Hybrid Online
	This course is an introduction to the study of operations management. Students will study the general principles and techniques used in providing goods and services to satisfy customer demand. On completion of this course, the student will understand the generalized and technical principles involved in operations management, and be able to apply the various problem solving techniques in the analysis of practical operations management situations. The student will demonstrate these decision making and analytical techniques in written form. This course is a basic grounding in the field of operations. This field is an intricate part of all organizations, manufacturing and service, as well as both the profit and not-for-profit sectors.
QNM223	Business Statistics	Flexible Online	Flexible Online	Flexible Online
	The statistical methods of collection, analysis, presentation and interpretation of quantitative data used for making generalizations, projections and decisions under uncertain conditions are introduced. Emphasis will be on the use of both descriptive and inferential techniques within business.
plus: General Education Course (1)

Semester 4

Course Code	Course Name	Winter	Summer	Fall
ACC212	Managerial Accounting	Online In-person	Online In-person	Online In-person
	This course develops your understanding of the basic financial tools used by managers in planning and controlling their areas. This course will be approached from the non-accounting students perspective. The course incorporates technology-enabled learning tools, adaptive practice activities, and readiness assessments designed to support student success and provide personalized learning opportunities. Students will engage with digital learning resources that promote mastery of accounting concepts through guided practice and feedback.
BUS400	Business Economics	Flexible Hybrid	Flexible Hybrid Online	Flexible Hybrid Online
	This is an introductory course in Macroeconomics. This course will apply the theories and principles of the discipline to many of the major issues of our day. The basic purpose of the course is to give the student an understanding of the fundamental principles of economics, beginning with concepts, terminology and methodology. It then looks at markets, the interaction of supply and demand and the various institutions which function within a market economy. Next, the overall operation of the economic system is described. The major macroeconomic variables, including business cycles, economic growth, price stability, inflation, unemployment, gross domestic product, money and banking are discussed. Subjects dealing with national income, and various policy measures including monetary and fiscal policy are analyzed. Problems and controversies in macroeconomics conclude this course.
CFL500	Career Foundations Lab	Online	Online	Online
	This course is designed to empower students with the tools, skills, and strategies needed to navigate the modern job market and achieve long-term career success. Through self-assessment, career exploration, helping students to identify and leverage skills from their existing experiences, students will develop a deep understanding of their personal strengths, values, personality, interests and goals. The course covers essential topics such as crafting professional resumés and cover letters, mastering interview techniques, and building a strong personal brand, including an online presence. Students will learn how to research career pathways, evaluate job market trends, and create actionable career plans tailored to their aspirations. Emphasis is placed on professional communication, networking, workplace readiness, and adapting to diverse organizational cultures. Additionally, the course provides insights into negotiating job offers, managing career transitions, and professional growth. With a focus on lifelong learning and continuous improvement, this course equips students with the confidence and resources to pursue fulfilling careers while remaining adaptable in a dynamic and competitive workforce. Ideal for students preparing to enter the job market or those seeking to refine their career trajectory, this course fosters self-awareness, professional readiness, and strategic career planning.
CRM400	CRM and Selling	Online In-person	Online In-person	Online In-person
	This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore the art and science around planning and executing consultative sales calls, providing Seneca faculty field experience examples and anecdotes, along with the critical skills needed to build and maintain long term win/win B2B relationships. Students will develop their skills by preparing for and conducting both a Discovery Call to learn of customer needs and the value of addressing those needs, and a Closing Call where students will present a solution to meet the identified needs and attempt to close the business. Both calls are conducted with AI simulations developed for this course.
MAN400	Introduction to Project Management	Flexible Online In-person	Flexible Online In-person	Flexible Online In-person
	Project Management is an essential discipline used across all business environments. Project management continues to be embraced by organizations striving to improve business results. The application of project management tools and techniques helps organizations launch new products/services, achieve greater efficiency and effectiveness, improve customer and stakeholder satisfaction and achieve greater competitive advantage. Topics to be covered include project selection, organization structure and culture, project initiation, project planning, project execution, monitoring and control and project closure. This course is compliant with the Project Management Institute Project Management Body of Knowledge (PMBOK) 7th edition.
MGS350	Management Studies: Canadian Business Law	Flexible Online	Flexible Online	Flexible Online
	This course is an introductory survey into the legal issues that frequently arise in business. Topics covered may include: the legal process and the Canadian court system, the law of torts, forms of business organization, agency, contracts, sale of goods, bailment and consumer protection, property (personal, real, intellectual), debtor-creditor relations, insurance and employment law. The purpose of the course is to enhance the students decision-making ability with respect to various business transactions and to help avoid many of the legal pitfalls that may be encountered throughout subsequent careers.
plus: General Education Course (1)

Semester 5

Course Code	Course Name	Winter	Summer	Fall
MGS521	Business Ethics and Values	Online In-person	Online In-person	Online In-person
	This course encourages students to consider ethics in two ways. The first challenge is to understand ethics on a personal level. Students will consider their own values, dilemmas, the quality of their relationships, and the meaning of the choices made. Students will then examine business ethics and the highly complex ethical challenges which businesses and individual employees face. Students will consider how they, as an employee, might balance personal and corporate values. Case studies will illustrate how business success is often heavily impacted by the moral consequences of decisions and choices. Ethical issues related to sustainability are also evaluated.
MGS522	Negotiation Strategies for Business	Online	Online	Online
	Being able to negotiate effectively is a key skill for all business people. The course introduces the theory and practice of effective negotiation. It is designed to help students understand the effect of psychological and cultural factors on interpersonal communication. Students will become familiar with various negotiation strategies and tactics, and the importance of ethics in negotiation. Practical exercises will help to develop skill in preparing for and using a principled negotiation approach.
MGS524	Effective Leadership	In-person	In-person	Online In-person
	To succeed in business and in our personal life, we need to understand who we are and how we affect others. What traits, competencies and behaviour will help you motivate team members? How can you facilitate change within the organization? To help you meet the challenge, you will explore leadership through theory, application and skill development. Students will develop personal effectiveness skills that will assist them in their group and leadership roles. Through projects, exercises, self and peer assessment/evaluations, participants will clarify and develop their current leadership skills.
MSC510	Decision Analysis II	In-person	In-person	In-person
	The student will independently solve business management problems using the case method and advanced features of Windows-based database and spreadsheet software.
SIB575	Introduction to Finance	Flexible	Flexible	Flexible In-person
	This course introduces students to the principles and concepts of managerial finance. Sound financial management within a firm creates value by optimizing the allocation of scarce resources through the use of sound analytical tools and techniques as a basis for decision-making. Students will gain an understanding of how firms evaluate projects and assess risks in determining which projects to undertake. The investment decision involves the effective management of working capital. the allocation of capital by means of the capital budgeting decision. and the raising of long-term capital through an appropriate capital structure. Topics studied include working capital budgeting decision. and the raising of long-term capital through an appropriate capital structure. Topics studied include working capital management, the time value of money. the cost of capital. the valuation of assets using discounted cash flow. the selection of the optimal mix of project financing. and the dividend policy. Additionally, students examine issues relating to ethical behaviour and good corporate governance practices.

Semester 6

Course Code	Course Name	Winter	Summer	Fall
IBM600	International Business Management	Online	Online	Online
	Around the world, company managers are creating a new business order by internationalizing corporate activity. This course focuses on concepts that should be known by students intending to be involved in global commerce.
MAN600	Developing Business Plans	Online In-person	Online	Online In-person
	Business plans come in a wide variety of formats that serve many purposes from testing the feasibility of new ideas to convincing investors of the potential for success. Students will apply different tools as they create a comprehensive formal business plan for a new venture based on their idea for an innovative product or service. Students will also pitch their ventures in a professional manner in order to secure a loan for the launch capital required to start the business.
MGS410	Management Studies	In-person	In-person	Online In-person
	Through the use of computer simulations of specific markets, you are required to make decisions concerning pricing, marketing, production, personnel and finance. To do this effectively, you will need to call on the knowledge you have acquired in many of your other subjects. As the results you obtain are affected by the decisions of competing teams, you will be required to analyze information provided after each run.
plus: Professional Options (3)

Professional Options

Semester 6

Course Code Course Name Winter Summer Fall

BAB906 Project Management II In-person In-person In-person

The incredible pace of change today requires companies worldwide to quickly and successfully adapt to new and constantly evolving environments. This need to adapt and change results in a demand for enhanced project management capabilities as change is accomplished via projects. Project management is no longer a set of tools to manage a single ad hoc project. it is quickly becoming a core business function. Expertise in project management is a competitive advantage. Students of BAB906 will gain an in-depth understanding of this function and will understand the Project Management Institutes (PMI) processes, tools, and techniques and their application in a business environment, particularly with respect to software implementation projects. The course builds on the foundations acquired in its pre-requisite BAB905 - Project Management. Students will further develop their expertise in the use of MS Project. This course will prepare students to write the CAPM (Certified Associate in Project Management) exam offered by PMI (subject to PMI experiential requirements.)

BMI501 International Trade Finance Not offered Not offered Hybrid

The purpose of this course is to enable students to develop an understanding of the financial forces impacting the operation of multi-national companies. Students will develop analytical abilities which will enable them to assess the financial impacts that multinational companies face in different situations and will enable them to find optimal solutions. Students will be able to apply financial concepts to organizations operating internationally. As well, students will develop an appreciation for the techniques used to control financial risk in international situations.

BMI502 Global Sourcing Procurement I Not offered Not offered Hybrid

This course provides a comprehensive introduction to the basics of international purchasing and supplier management and examines the critical aspects of the sourcing and procurement of goods and services within the context of the global supply chain. The student will formulate and assess purchasing and supply management techniques and practices as a mechanism to increase the firms competitive advantage.

BMT540 Business to Business Marketing Flexible Flexible Flexible

An increasing number of sales and marketing professionals work in business-to-business (B2B) transactions. B2B marketing differs from consumer marketing in that it is driven by buyer-seller relationships and involves complex decision-making and multiple decision makers. Students will learn the special aspects of B2B marketing approaches and decision-making while understanding how to apply the marketing principles that enable effective and efficient product and services marketing to other companies, government bodies and institutions. B2B marketing is the most important part of a business and the driving force of any economy; it has and will continue to gain importance in the future. Major topics to be covered include: business environment and market needs analysis; organizational buying behavior; business development planning and value creation; market segmentation; marketing strategies for industrial and institutional customers; channel relationships; and promotional and sales strategies. Case studies will be utilized to expose students to a wide range of topics allowing a practical illustration and application of the principles taught.

BMT550 Management for Non-Profit and Social Enterprises Online Online Online

This course will introduce management students to the size, scope and importance of the non-profit sector in Canada. Students will assess the role and impact of organizations such as cooperatives, cultural and advocacy groups, and social enterprises. Students will analyze differences between non-profits and private sector companies in the areas of management such as strategic planning and governance, organization design, performance measures, finance, and human resources management (HRM). Social innovation as a means to engage with social problems will be examined in the local, national and global context.

CSR600 Corporate Social Responsibility Online Online Not offered

This course introduces Sustainability and Corporate Social Responsibility (CSR) from the viewpoint of the Human Resources (HR) professional. Students will explore key CSR issues and trends in Canada, and examine international frameworks that help businesses improve their sustainability performance. They will analyze the central role of HR management in enabling and integrating CSR in an organization and identify the many benefits of CSR to HR management. Integral to this course, students will use their knowledge to create the business case of a CSR initiative related to HR. The course aims to equip future HR professionals with the capacity to effectively participate in and lead CSR and sustainability efforts in their organizations.

HRA822 Human Resources Planning and Development Online Online Not offered

The focus is on human resources planning and includes the design of employee evaluation plans. Students learn how to forecast the human resources needs of an organization and to relate the requirements of the organization within ambient socio-political situations.

HRA845 Industrial Relations Not offered Not offered Hybrid
Online

The subject will explore the nature of the Industrial Relations Process. Considerable emphasis will be placed on negotiating and administering the collective agreement through grievance and arbitration.

LSP101 World Geography Not offered Not offered Online

This course is designed to provide an overview of the major regions of the world with emphasis on the increasing interconnectedness of people and places due to the influence of globalization.

MRK513 Buyer Behaviour Flexible Flexible Flexible

This course is designed to provide an understanding of the opportunities and challenges marketers face when selling to businesses and/or consumers. It explores the purchasing behaviour of both organizations and consumers, relates these concepts to marketing theory and practice, and promotes insight into the formulation and implementation of marketing strategy. Students will examine the characteristics of buyers, the factors which influence their behaviour, and the decision processes they engage in, to evaluate strategic options, solve marketing problems and devise effective marketing strategies and tactics.

MRK526 Management of Marketing Channels Online Online Online

This course focuses on the application of channel and retail marketing strategies to successfully develop and optimize organizational distribution systems. The student will use the key principles of channel design and implementation, end-user analysis, and retail merchandising to create channel and retail distribution strategies to enhance business marketing initiatives.

MRK644 Digital Marketing II Online Online Online

In Digital Marketing II, we are going to take students previous digital marketing learning and put it together, using real world case studies, examples and assignments to forge a lifelong understanding of digital marketing concepts and best practices. By the end of the class, students will be able to identify and evaluate various digital marketing opportunities, create execution plans and ROI models to evaluate the efficacy and optimize for future campaigns. In addition to reading David Meerman Scotts classic book The New Rules of Marketing and PR, we will also have guest lecturers throughout the term to understand our learnings through real world applications. Students will also be encouraged to follow some of the top digital marketing and PR blogs - a fantastic source of current and real world thought leadership.

Program Learning Outcomes

Learn more about program learning outcomes for this program.

Archived Program & Course Information

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