Sports, Entertainment & Event Marketing (SEM)

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges, Universities, Research Excellence and Security.

As a graduate, you will be prepared to reliably demonstrate the ability to:

• Develop marketing strategies for event properties associated with the sports, esports and
  entertainment industries to enhance brand equity and differentiation.
• Develop integrated marketing and media plans using return on investment metrics (ROI) to ensure
  consumer oriented objectives, strategies and budgetary considerations are met.
• Utilize project management and team building skills in order to plan and implement targeted live,
  virtual or hybrid events.
• Develop comprehensive Sponsorship and Experiential Marketing proposals with a brand activation
  strategy that provides value to the sponsor, event property and consumer.
• Plan and pitch event marketing strategies using a variety of formats to communicate information
  persuasively and accurately in oral, written and digital formats.
• Analyze event and sponsorship outcomes using market research insights, marketing metrics and
  pre-determined Key Performance Indicators (KPIs) to measure the success of the event.
• Recommend current event technologies that enhance the digital or live entertainment experience
  for audiences.
• Develop content marketing campaigns that engage and grow audiences across various digital and
  social sharing platforms.