This microcredential is issued in the form of a digital badge. Data embedded in the badge identifies the institution that issued it, along with the competencies, evidence and criteria that was required to earn it. Earners can display their badges on social media sites, electronic portfolios and resumés.
If you’re an entrepreneur or looking to start a business, this microcredential will provide you with a foundation to develop effective strategies for sales and growth.
This microcredential will help you develop practical skills to successfully sell your product or service to target your audience. You will use a Customer Relationship Management system and gain hands-on training to identify and qualify prospective customers, develop their value proposition and build comprehensive customer engagement plans.
You will adopt an entrepreneurial mindset to identify opportunities and navigate challenges with resilience. By the end of the microcredential, you will be able to pitch and close sales to reach your target audience, drive revenue and leverage marketing trends.
