Registration for Summer 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Summer 2026. If you have any questions about part-time studies, please contact us.
Important: This program is no longer accepting new registrations. See Related Studies for other options to explore. If you have any questions, please contact Academic Program Manager.
This graduate certificate program will give you the latest skills needed to succeed in business-to-business (B2B) sales roles in the culturally diverse environments of the global market. The skills-based program focuses on developing a technology-driven, post-pandemic salesforce, so that you will be ready to add value to a number of roles once you graduate.
You will learn about prospecting, modern sales technology, speaking with clients, the sales process and virtual selling. You will also develop skills related to inside sales, technology and analytics, communication strategies and B2B marketing.
When you graduate from this program, these are the types of career options that you can explore:
Important: This program is not available for the Fall 2025 Term. We recommend exploring the following alternate programs that are open for applications and are in a similar area of study: Digital and Social Media Marketing, Sports, Entertainment & Event Marketing and Professional Sales. If you have any questions, please contact Academic Program Manager.
Canadian citizens or permanent residents educated outside of Canada must provide a World Education Services (WES) or ICAS Canada credential evaluation.
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges, Universities, Research Excellence and Security.
As a graduate, you will be prepared to reliably demonstrate the ability to:
When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October), Spring (June) and Winter (February).
For further information including deadlines and fees, please visit the Convocation website or contact the Convocation Office at theservicehub@senecapolytechnic.ca.
Belinda Becker
Program Assistant
belinda.becker@senecapolytechnic.ca
Student Recruitment
If you have questions about Seneca's campuses, financial aid or student supports, connect with one of our student recruiters for more information or to book a campus tour.
student.recruitment@senecapolytechnic.ca
416.764.0555
The Service Hub
If you have any other questions about registration for part-time programs and courses, contact The Service Hub by email, live chat, WhatsApp, SMS or through The ServiceHub portal.