When you graduate from this program, these are the types of career options that you can explore:

• inside sales manager
• sales representative
• sales associate
• national account manager
• account executive
• business development representative
• customer success specialist
• customer experience associate
• sales and marketing co-ordinator
• sales operations manager

• Ontario university or college degree or college diploma or equivalent
• Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided
• English proficiency for graduate certificates

Canadian citizens or permanent residents educated outside of Canada must provide a World Education Services (WES) or ICAS Canada credential evaluation.

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges, Universities, Research Excellence and Security.

As a graduate, you will be prepared to reliably demonstrate the ability to:

• secure client commitment using the sales process of research, prospecting, client discovery, client conversation management, opportunity management and negotiation.
• integrate technology and digital communication skills in alignment with best practices of the digital sales process.
• develop proposals, reports, and presentations to illustrate the benefits of a product or service based on the needs of an identified target market.
• build a comprehensive corporate account management strategy that delivers both customer and organizational value.
• develop and evaluate marketing strategies and tactics to align B2B sales and marketing to organizational goals.
• conduct oneself professionally, following business ethics, corporate social responsibility and industry standards when completing business sales and projects.
• develop a sales team and sales relationships in alignment with best practices of equity, diversity, and inclusion.

This program is eligible for OSAP funding.

Course load is used by OSAP to determine funding options for programs.

Course load is calculated by dividing the number of courses you are enrolled in at the same time by the total number of courses per semester. For example, in Professional Selling there are five courses in Semester 1 and six courses in Semester 2.

To be considered for part-time OSAP, you must have a course load between 20 to 59 per cent. If you are taking two or three courses in Professional Selling in a given term, you may be considered for part-time student grants and loans.

To find out if you qualify and to learn how to apply, please visit the OSAP website.

For information on other awards and financial assistance, please see Financial Aid.