Registration for Fall 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Fall 2026. If you have any questions about part-time studies, please contact us.
This diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.
You can enrol in courses that are part of this program as a declared or undeclared student. Program declaration is the process of identifying the program you plan to complete and graduate with.
Declared Students
Declaring your program helps ensure your academic record accurately reflects your educational goals and supports your academic progression toward a credential.
By declaring your program, you'll be able to:
Undeclared Students
If you have not declared a program, Seneca may not know which credential you are working toward. As a result, you may miss out on the important benefits that declared students receive. You can remain undeclared and continue registering for courses if you do not intend to complete a credential and do not require progress tracking, enhanced advising support or Convocation eligibility.
Declared Students: For details about the program and how to apply as a declared student, please visit Seneca's updated Business - Marketing page.
Undeclared Students: Register for courses by visiting the Curriculum tab to select your course(s), check out and pay using this website.
Declared Students: Course registration for the Winter 2027 term for the part-time Business - Marketing program will move from this website to Seneca's Visual Schedule Builder (VSB) platform. You will be able to build your class schedule when open enrolment begins on Dec. 10, 2026. Watch your email for instructions.
Undeclared Students: Register for courses by visiting the Curriculum tab to select your course of interest, check out and pay using this website.
Declare your program today
To declare your program, complete the Program Declaration form on Student Home.
Please review "Important Information for New and Returning Students" on the overview tab before registering for courses.
Students with a completed high school diploma or prior English Proficiency scores can find more details on next steps here.
Students without any of the above can be placed via successful completion of ESL934, EAP230 or English Assessment.
COM101 replaces EAC 150. Students who have successfully completed EAC 150 are not required to complete COM101.
This course introduces students to the core concepts of communication. Students will cultivate an awareness of these concepts by analyzing how they are used in a variety of texts and contexts, and they will apply these concepts strategically in their own writing. Through a variety of writing tasks centered on these core concepts of communication, students will develop the transferable reading and writing skills essential for success in their post-secondary studies, workplaces, and communities.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Students with a completed high school diploma or prior English Proficiency scores can find more details on next steps here.
Students without any of the above can be placed via English Assessment.
This course introduces students to the core concepts of communication. Students will cultivate an awareness of these concepts by analyzing how they are used in a variety of texts and contexts, and they will apply these concepts strategically in their own writing. Through a variety of writing tasks centered on these core concepts of communication, students will develop the transferable reading and writing skills essential for success in their post-secondary studies, workplaces, and communities.
This course is designed to provide students with an introduction to the Canadian business environment, business issues and functions, and the major forces at work in the global economy. It provides students with a perspective of business firms as integrated organizations composed of a number of specialized functions.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
No required prerequisite but students should have Grade 12 English and Mathematics.
This course provides students with the fundamentals of mathematics of business and finance. Following the introduction of concepts of per cent and per cent change, simple and compound interest rates will be discussed. Compound interest rates will be applied to the study of annuities. Students will also learn important models of business mathematics, such as currency conversion, trade discounts, markups and markdowns, break-even and cost-volume-profit analysis.
Please note: Course price for asynchronous sections includes the eTextbook and access to learning resources provided by the publisher.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants. While marketing is used by both profit and not-for-profit organizations to meet the demands of the market place, this course introduces students to the fundamental marketing concepts used by profit oriented business organizations.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This course provides students with a comprehensive introduction to the resources and supports available to future marketing professionals at Seneca and within the marketing industry. Students will build a solid foundation for their academic studies by focussing on academic integrity, institutional expectations, and educational standards while simultaneously developing communication, critical thinking and research skills required in today's marketing workplace. Throughout the course, students will expand their connections and networks and explore job and career options, culminating in the creation of a personalized learning plan to guide their next steps.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
No required prerequisite, but students should have Grade 12 English and Mathematics or equivalent
This course introduces the student to how accounting information is used by, and meets the needs of both internal and external users through effective and efficient communication as well as what accounting information is required by a business concern to reflect clearly the operating results of the enterprise over its operating life. Throughout the course, students will be introduced to generally accepted accounting principles, the interpretation and preparation of financial statements and how this information is recorded in the various business records.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
A fundamental working knowledge of Windows Operating Systems and Excel Software.
Microcomputer Applications for Business (SMS 210) is no longer available. If you are interested in this course or require it to fulfill program requirements, please register for the alternative course: Business Computer Applications (SMS202).
If you have questions, please email the Manager, Academic Programs, belinda.becker@senecapolytechnic.ca.
Building on the skills they have previously acquired in Excel and Windows operating systems, students will further develop their proficiency in these areas and add Access to their skill set. Throughout the course, they will apply these software skills to solve business problems.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This course is designed to provide second semester marketing students with an opportunity to learn effective individual and group presentation skills. Students will experience how to plan, prepare and deliver various types of presentations to fit any business environment. From demonstrating skills to interpreting data to persuading. Students will have many opportunities to communicate their ideas and engage their creativity while honing their skills of tone, speech and body language.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
MRK106 - Introductory Marketing I
This course continues from MARKETING I (MRK106) and relates marketing theory and concepts to the creation of effective marketing strategies and strategic marketing management. This course furthers the study of marketing planning, buyer behaviour and physical distribution. Students will also learn to identify marketing problems and to improve business performance through the application of marketing principles and practices. Using financial metrics, students will evaluate the attractiveness of marketing opportunities and the impact of marketing decision-making in a computer simulated environment.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective. Students learn how key internet technologies including email, web sites, and domain names function at a conceptual level. Students will learn and apply simple HTML coding and image preparation skills using industry standard applications. Copyright and licensing issues will be addressed. Key web/mobile design concepts will be introduced. SEM, SEO, web analytics and social media will be explored. Students will apply what they learn through the development of a personal web presence using a leading content management platform.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Integrated Marketing Communications (IMC) involves coordinating the various marketing communication activities to develop a unified communication plan to maximize the impact on the intended target audience. Students study various components of IMC (advertising, public relations, direct response, etc.) within the context of the Canadian communications environment. Students apply what they have learned through the preparation of an Integrated Marketing Communication Plan.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Media habits are changing. Canadians are consuming media differently, socializing in new ways, and demanding access to information anytime, anywhere. Based on this cultural shift digital solutions are in demand as viable solutions to achieve advertising objectives. Both advertisers and agencies are evaluating their current marketing mixes. The options within digital have grown at a rapid pace, are many and diverse. These digital options whether recommended as a singular solution or integrated with traditional media create huge potential and untapped opportunity within media plans. Concurrently, the change in technology consumption of information is now recognized as a useful business tool with its practical applications. With this evolution it has become apparent that there is a strong need for knowledge and talent in digital marketing to address the significant demand in the marketplace.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This one semester course introduces economic principles relating to Canada's mixed market economy and uses these principles to examine current economic issues including the nature of markets, employment, the level of economic activity, the structure of industry, international trade, and the appropriate role of government in the Canadian economy.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
With businesses thriving on good customer relationships, effective business communication is the cornerstone of company success. This course will help you learn the principles, practices, and tools for communicating effectively in the workplace using cases and/or projects.
From learning about audience, context, formats, tone, and media to applying your skills in writing correspondence, reports, and presentations, this course will guide you in developing professional interpersonal, collaborative, and web-based knowledge and practices.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This course uses case analysis, workshops and the preparation of a comprehensive marketing plan to apply related marketing theory and concepts to the creation of effective marketing strategies. Students will analyze and evaluate strategic alternatives and practice strategic marketing management decision making.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
A career in selling can focus on either business to business or retail sales. This subject deals primarily with business to business selling in which students will learn and practice the fundamentals of the sales process, needs analysis, consultative selling and relationship building. Students will develop interactive selling skills through presentations and self evaluation. Emphasis will be on developing confidence, professionalism and communication skills required in today's world. This subject is offered in conjunction with the Canadian Professional Sales Association (CPSA). It is an educational requirement for the Certified Sales Professional (CSP) designation that additionally requires two years work experience in sales and successful completion of examinations, oral and written. It also meets the educational requirement for the certificate program, Professional Sales Certificate (PSC).
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
The emphasis of this course is on marketing research as an integral part of management decision making. Through applied research in a field situation, students gain an understanding of the required steps in designing a research study to yield relevant, timely; applicable, and accurate information. Students also gain experience in applying research concepts and methods to current management problems. The course will be user oriented. Students learn to determine the marketing information needs of management, to obtain and to communicate that information.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This course introduces the major aspects of marketing in today's dynamic global environment, with an emphasis on the analysis of global markets. The subject considers both multinational and global marketing strategies, including the impact of marketing in "foreign" markets on product design and specifications, promotion and advertising tactics, pricing and distribution strategies. The focus of this subject is learning how to solve marketing problems in a global environment.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This course introduces the student to fundamental concepts and theories concerning the behaviour of people in workplace organizations. The emphasis is on identifying questions and problems typically encountered by new employees and developing practical strategies and solutions. Contemporary issues and challenges in society are analyzed in terms of their impact on the workplace, on relations between individuals, and on the individual. The course draws on a variety of structured experiential exercises and case studies to apply the concepts of organizational behaviour to practical business issues and situations.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
The statistical methods of collection, analysis, presentation and interpretation of quantitative data used for making generalizations, projections and decisions under uncertain conditions are introduced. Emphasis will be on the use of both descriptive and inferential techniques within the workplace.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This hybrid course reviews the essentials of Marketing and transferable skills acquired during the three year program. Students develop professional portfolios that include examples of course work. Career strategies include research, networking, job search, interview skills, support systems and professional development plans. Profiles of employers and successful graduates provide "real world" case studies.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Please note the Business Marketing diploma curriculum has changed for Fall 2020. For students who started the program prior to Fall 2020, please contact Student Recruitment to confirm program requirements.
Notes:
In order to meet Seneca's breadth requirements for diploma or advanced diploma programs, students must successfully complete at least 3 General Education courses toward their program, satisfying the following criteria:
Communicating Across Contexts (COM101) is not a general education course.
Student may not use ECN501 or ECN502 as a general education course in the Business Marketing Diploma.