This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management. You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies. |
Throughout this program you will develop the following skills:
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| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
| May 2026 | Seneca@York | Open |
Please note that availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
| May 2026 | Seneca@York | Open |
Please note that availability is subject to change and a seat is not guaranteed.
This program meets Post-Graduation Work Permit (PGWP) eligibility requirements.
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Graduates of the program can explore the following career options:
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This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
This is where university meets college. Where theory meets practice. Where ambition meets flexibility.
Every Seneca diploma has a degree pathway. You have the opportunity to continue your studies and complete a degree at Seneca or a partner institution.
The Service Hub is your one-stop source of information about everything from registering and paying fees to student services and life on campus.
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Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.
Seneca’s student-run agency, Studio 67, gives you the opportunity to put theory into practice by working directly with real clients.
Business – Marketing students have the opportunity to participate in the Ontario Colleges’ Marketing Competition (OCMC), an annual competition that brings together hundreds of motivated students to showcase their industry talents.
