Throughout this program you will develop the following skills:
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- Media planning assistant
Campus
Delivery
Flexible, OnlineDuration
4 Semesters (2 Years)Study Option
Full-time & Part-timeCredential
Ontario College DiplomaSchool
Seneca BusinessAbout the Business – Marketing (BMT) Program
This diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.
Skills
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- Project management
Program Duration
Study at your own pace: In this program you’ll have the flexibility to choose how many courses you want to take each term. Students who study full-time can complete this program in as little as two years. Duration will depend on the number of courses taken each term. See courses for more information.
Maximum completion time: In accordance with ministry requirements, all students must complete the program within four years of being admitted.
Work Experience
Optional Work Term
This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. If you are interested in completing a work term, apply to the PROGRAMNAME program.
If you select the work term stream you will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. You will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, you will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term. Additional fees are required for those participating in the optional work term stream, regardless of success in securing a work position. For more information, see fee details.
The work term can be completed in person, online or in a hybrid format, depending on the hiring organization.
Program Availability
| Start in | Study Option | Location | Availability |
|---|---|---|---|
| Jan. 2027 | Full-time | Newnham | Open |
| Jan. 2027 | Full-time | Online | Open |
| Jan. 2027 | Part-time | Newnham | Open |
| May 2027 | Full-time | Newnham | Open |
| May 2027 | Part-time | Newnham | Open |
| Sept. 2027 | Full-time | Newnham | Open |
| Sept. 2027 | Full-time | Online | Open |
| Sept. 2027 | Part-time | Newnham | Open |
Availability is subject to change and a seat is not guaranteed.
| Start in | Study Option | Location | Availability |
|---|---|---|---|
| Sept. 2026 | Full-time | Newnham | Closed |
| Jan. 2027 | Full-time | Newnham | Open |
| Jan. 2027 | Full-time | Online | Open |
| May 2027 | Full-time | Newnham | Open |
Availability is subject to change and a seat is not guaranteed.
International students: Studying part-time is not an available option as this will impact your study permit and PGWP eligibility. Review the requirements before choosing your program and study option.
Program and Course Delivery
This program is offered online, with some courses available in Seneca's flexible delivery format. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Your Career
Graduates of the program can explore the following career options:
Professional Certification
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Affiliations/Associations
- American Marketing Association
- Canadian Marketing Association
- Canadian Professional Sales Association
- Interactive Advertising Bureau of Canada
- Greater Toronto Marketing Alliance
- Ontario Colleges Marketing Association
Accreditation
The Seneca Polytechnic Difference
This is where university meets college. Where theory meets practice. Where ambition meets flexibility.
Studio 67
Seneca’s student-run agency, Studio 67, gives you the opportunity to put theory into practice by working directly with real clients.
Degree Pathways
Every Seneca diploma has a degree pathway. You have the opportunity to continue your studies and complete a degree at Seneca or a partner institution.
Prior Experience
Earn credit for previous studies, work experience or training through Prior Learning Assessment & Recognition and transfer credits.
Career Support
Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.
Student Works and Experiences
Ontario Colleges’ Marketing Competition
Business – Marketing students have the opportunity to participate in the Ontario Colleges’ Marketing Competition (OCMC), an annual competition that brings together hundreds of motivated students to showcase their industry talents.
What Our Graduates Say
Zachary Ronski
Graduate, Business – Marketing
“The best part was how connected the program felt to the real world. We applied what we learned through projects, presentations, and real scenarios, including work for actual organizations. Those experiences helped bridge the gap between theory and practice and gave me confidence early on.”