Throughout this program you will develop the following skills:
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- Media planning assistant
Info :
Full-Time Support Staff are on strike. Classes will continue and our campuses remain open.
Campus
Delivery
HybridDuration
4 Semesters (2 Years)Study Option
Full-time & Part-timeCredential
Ontario College DiplomaSchool
Seneca BusinessAbout the Program
This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management. You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies. |
Skills
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- Project management
Work Experience
Optional Work Term
This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. Students interested in completing a work term should apply to the PROGRAMNAME program.
Students who select the work term stream will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. Students will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, students will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term.
Program Availability
| Start in | Location | Availability |
|---|---|---|
| Jan. 2026 | Seneca@York | Open |
| May 2026 | Seneca@York | Open |
| Sept. 2026 | Seneca@York | Open |
Availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Jan. 2026 | Seneca@York | Open |
| May 2026 | Seneca@York | Open |
| Sept. 2026 | Seneca@York | Open |
Availability is subject to change and a seat is not guaranteed.
Program and Course Delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.
In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Your Career
Graduates of the program can explore the following career options:
Professional Certification
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Affiliations/Associations
- American Marketing Association
- Canadian Marketing Association
- Canadian Professional Sales Association
- Interactive Advertising Bureau of Canada
- Greater Toronto Marketing Alliance
- Ontario Colleges Marketing Association
Accreditation
The Seneca Polytechnic Difference
This is where university meets college. Where theory meets practice. Where ambition meets flexibility.
Degree Pathways
Every Seneca diploma has a degree pathway. You have the opportunity to continue your studies and complete a degree at Seneca or a partner institution.
The Service Hub
The Service Hub is your one-stop source of information about everything from registering and paying fees to student services and life on campus.
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Career Support
Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.
Studio 67
Seneca’s student-run agency, Studio 67, gives you the opportunity to put theory into practice by working directly with real clients.
Student Works and Experiences
Ontario Colleges’ Marketing Competition
Business – Marketing students have the opportunity to participate in the Ontario Colleges’ Marketing Competition (OCMC), an annual competition that brings together hundreds of motivated students to showcase their industry talents.