Throughout this program you will develop the following skills:
Graduates of this program may explore the following career opportunities:
Info :
Full-Time Support Staff are on strike. Classes will continue and our campuses remain open.
Creative Advertising (CAB)
Campus
Delivery
HybridDuration
4 Semesters (2 Years)Study Option
Full-timeCredential
Ontario College DiplomaSchool
School of MediaAbout the Program
A career in advertising means entering a world where creativity meets strategy, storytelling meets persuasion and art meets commerce. This two-year diploma program will help you develop the skills to enter this dynamic industry, while gaining hands-on experience with real clients.
Each semester of the program offers a building-block process delivered by award-winning industry experts. You will first learn the fundamentals of advertising and how it fits within the wider world of branding and marketing. You will have the option to choose a specialization to focus on an area that aligns with your career goals:
- Creative — learn the fundamental skills for a creative career as an art director, copywriter, designer or content creator
- Business — explore marketing, branding and account management for a career as an account executive, project manager or strategic planner
Skills
- account management
- advertising
- art direction
- content creation
- copywriting
- design thinking
- interpersonal skills
Experiential Learning
You will have access to a diverse range of hands-on learning. During the program’s third semester, you will develop a strong portfolio you can use after graduation. In fourth semester, the creative and business streams work together to create an integrated advertising campaign — an approach that mimics the collaborative and cross-disciplinary nature of the modern advertising industry.
This unique structure allows you to develop key skills and gain relevant experience. In addition, you may also have the opportunity to participate in national and international contests, such as the D&AD New Blood Awards, the National Advertising Challenge and the Cannes Lions Awards.
Program Availability
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Closed |
| Jan. 2026 | Seneca@York | Open |
Availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
Availability is subject to change and a seat is not guaranteed.
Program and Course Delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.
In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Your Career
- account executive
- art director
- content creator
- content producer
- copywriter
- marketing communications co-ordinator
- social media co-ordinator
- strategic planner
Affiliations/Associations
The Seneca Polytechnic Difference
This is where university meets college. Where theory meets practice. Where ambition meets flexibility.
Degree Pathways
Every Seneca diploma has a degree pathway. You have the opportunity to continue your studies and complete a degree at Seneca or a partner institution.
The Service Hub
The Service Hub is your one-stop source of information about everything from registering and paying fees to student services and life on campus.
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Career Support
Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.
Studio 67
Seneca’s student-run agency, Studio 67, gives you the opportunity to put theory into practice by working directly with real clients.
Student Works and Experiences
Ontario Colleges’ Marketing Competition
Creative Advertising students have the opportunity to participate in the Ontario Colleges’ Marketing Competition (OCMC), an annual competition that brings together hundreds of motivated students to showcase their industry talents.
What Our Graduates Say
Veronika Vasilchenko
Graduate, Creative Advertising
“If you're considering Seneca Polytechnic, I highly recommend it. The hands-on experience and industry connections you gain are worthwhile. I learned everything I needed to be ready for my first role — from understanding my responsibilities and industry ethics to standing out in interviews, building a strong portfolio, and delivering effective and creative advertising.”
Mohammad Kasuda
Graduate, Creative Advertising
“I had the honour of representing the Creative Advertising program as a student ambassador. Just a year ago, I had zero knowledge of advertising, feeling lost, confused and uncertain. Now, I’m representing the program that changed my life. From imposter syndrome to industry-ready, I’ve come a long way, and I’ve never been prouder of the person I’ve become. The industry has no idea what’s coming after the CAB program’s restructuring—it’s about to become a full-blown factory of talent, and we’re just getting started.”