Throughout this program you will develop the following skills:
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Info :
Full-Time Support Staff are on strike. Classes will continue and our campuses remain open.
Campus
Delivery
HybridDuration
6 Semesters (3 Years)Study Option
Full-timeCredential
Ontario College Advanced DiplomaSchool
Seneca BusinessAbout the Program
This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches. Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis. |
Skills
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Work Experience
Optional Co-op
This program offers the option to complete a co-op work term, providing valuable hands-on experience in your field of study. Students interested in completing a co-op work term should apply to the PROGRAMNAME program.
Students who select the co-op stream will have the opportunity to participate in a co-op term(s) if eligibility requirements are maintained. Students will have the flexibility to transfer to the non-co-op stream at any time. The co-op term(s) is typically a full-time paid position completed between two academic semesters. The co-op search is student-driven and participation in the co-op stream does not guarantee that a work position will be secured. However, students will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the co-op term.
Program Availability
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Closed |
| Jan. 2026 | Seneca@York | Open |
| May 2026 | Seneca@York | Open |
Availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
| May 2026 | Seneca@York | Open |
Availability is subject to change and a seat is not guaranteed.
Program and Course Delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.
In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Your Career
Graduates of the program can explore the following career options:
Professional Certification
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Affiliations/Associations
- American Marketing Association
- Canadian Marketing Association
- Canadian Professional Sales Association
- Interactive Advertising Bureau of Canada
- Greater Toronto Marketing Alliance
- Ontario Colleges Marketing Association
Accreditation
The Seneca Polytechnic Difference
This is where university meets college. Where theory meets practice. Where ambition meets flexibility.
Degree Pathways
Every Seneca diploma has a degree pathway. You have the opportunity to continue your studies and complete a degree at Seneca or a partner institution.
Experiential Learning
Graduate career ready and world ready. This program has an optional work term to help you hone essential skills for the workplace.
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Career Support
Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.
Student Life
Join a diverse and welcoming community of peers and supporters, offering you a blend of academic excellence and vibrant urban life.
Our Seneca Agency
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
Student Works and Experiences
Business Administration – Marketing students have the opportunity to participate in the Ontario Colleges’ Marketing Competition (OCMC), an annual competition that brings together hundreds of motivated students to showcase their industry talents.
Graduates Enes and Michael were able to continue their education to earn both a diploma and degree in less time. As a leader in academic pathways, Seneca offers a range of options that will allow you to take your credential further.
What Our Graduates Say
Richard Brown
Graduate, Business Administration - Marketing and Honours Bachelor of Commerce - Business Management
“Ultimately, I chose this institution because I was impressed by the facilities and the breadth of the curriculum for my academic program. I chose to continue on to a degree program at Seneca because I loved the fact that there was work-integrated learning as part of the curriculum for the Business Management degree program. I also liked the multiculturalism that Seneca embodies, and the location of the numerous campuses is ideal for my day-to-day commute.”
Georgia Emmanuel
Graduate, Business Administration - Marketing and Honours Bachelor of Commerce - Marketing
"The Business Administration – Marketing diploma program prepared me for the Honours Bachelor of Commerce – Marketing degree program by teaching the essential information and skills necessary for any industry or business, with emphasis on fundamental marketing procedures and practices. You can use your diploma credits to quickly complete a bachelor’s degree within a few semesters."