A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.
Campus
Delivery
HybridDuration
6 Semesters (3 Years)Credential
Bachelor DegreeSchool
Seneca BusinessAbout the Bachelor of Business Administration (BBA) Program
The Bachelor of Business Administration program provides a comprehensive foundation in business principles and advanced knowledge in contemporary business practices. In the program, you will be exposed to the fundamentals of strategic management, accounting, finance, marketing and human resources, preparing you to work effectively with an organization's resources and people.
Our curriculum integrates the latest industry trends and best practices to help you make informed and sustainable business decisions in today’s global marketplace.
The Bachelor of Business Administration program offers interactive learning and networking opportunities such as guest presentations, case analyses, a capstone project (working on a real-world problem with an industry partner), work-integrated learning and Seneca’s Collaborative Online International Learning (COIL), working on assignments with students from around the world.
In your final year, you will have the option to choose a specialization to focus on an area that aligns with your career goals:
- Accounting — develop in-depth, technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications (Note: this specialization is not accredited by the Chartered Professional Accountants. Students wishing to explore this route should consider Honours Bachelor of Commerce – Accounting & Finance).
- Business Management — develop fundamental skills in leadership, strategic planning and project management in various areas of business, such as sales, marketing, finance, etc.
- Hospitality, Travel & Tourism — prepare to thrive in the dynamic business environments of hotels, airlines, restaurants and more. Gain practical skills like budget management, project planning and process improvement. You will also access global career opportunities through exclusive Work-Integrated Learning partnerships with industry leaders such as Walt Disney World® Resort and Marriott.
- Human Resources Management — develop critical thinking and strategic skills required for human resource management, while gaining necessary technical knowledge including Human Resource Information and Management System, Systems Applications and Products, data mining and analysis.
- Marketing — gain hands-on knowledge to serve as a bridge between strategic corporate objectives and target audiences by applying skills in market research, consumer behaviour, campaign planning, channel oversight and marketing tactics.
- Supply Chain Management — explore technical and analytical skills to become a supply chain expert, participate in supply chain strategy and make responsible design decisions.
Upon completion of this program, you will have the option to enrol in one of Seneca’s Honours Bachelor of Commerce (BComm) degrees. If you enrol in one of the following degrees in the same discipline as your BBA specialization, you can complete your BComm degree in just one additional year:
Skills
Throughout the Bachelor of Business Administration (BBA) program, you will develop the following skills:
- project management skills within a cross-functional team
- interpersonal and communication skills with an equity, diversity and inclusion perspective
- process optimization and business problem solving skills to integrate technology
Work Experience
Mandatory Degree Work Term
Program Availability
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Newnham | Open |
| Jan. 2026 | Newnham | Open |
Please note that availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Newnham | Open |
| Jan. 2026 | Newnham | Open |
Please note that availability is subject to change and a seat is not guaranteed.
This program meets Post-Graduation Work Permit (PGWP) eligibility requirements.
Program and Course Delivery
The Bachelor of Business Administration program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
International students applying for a PGWP: If you are in a flexible delivery course, you must attend in person. The option to attend online does not apply to you. Studying online will impact your PGWP eligibility. Please review the in-person requirements related to PGWP eligibility before choosing your program and course delivery.
Your Career
When you graduate from the Bachelor of Business Administration (BBA) program, these are the types of career options you can explore:
- account manager
- brand manager
- business analyst
- business development executive
- financial analyst
- general manager
- human resources generalist
- project manager
- small business owner
View Our Virtual Webinar
Hear directly from program experts and our Recruitment team about the Bachelor of Business Administration program. Learn about program benefits including admission requirements, career outcomes and more.
International Partnership: GLS University
Seneca Polytechnic and GLS University, India have partnered to offer students in India the opportunity to enrol in GLS University’s Global Programme for one year in Ahmedabad, India and transfer in year two to Seneca’s Bachelor of Business Administration or Bachelor of Computer Science programs in Toronto, Canada. Upon completion, students receive a bachelor’s degree from Seneca and a Certificate of Completion from GLS University.
Learn more about the Seneca Polytechnic and GLS University Partnership Program
The Seneca Polytechnic Difference
This is where university meets college. Where theory meets practice. Where ambition meets flexibility.
Experiential Learning
Graduate career-ready and world-ready. This program has a mandatory work term to help you hone essential skills for the workplace.
Renewable Scholarships
You may qualify for a renewable scholarship and receive up to $1,000 per year when you study in any degree program.
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Career Support
Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.
Sustainability
We’ve made a bold commitment to embed principles of sustainability into every business program we offer.
Frequently Asked Questions
Yes, students who complete the three-year Bachelor of Business Administration (BBA) can choose to continue their studies through a pathway into Seneca's Polytechnic's four-year degree Honours - Bachelor of Commerce. If BBA graduates choose to continue in their field of specialization then they will continue into their major in the 4th year and complete the additional year of the Honours - Bachelor of Commerce to graduate with an additional credential.
If BBA graduates wish to switch their Honours - Bachelor of Commerce major from the BBA specialization then they will need to redo their specialization courses before entering the final year of the commerce degree.
Yes! If you complete the three-year Bachelor of Business Administration (BBA) program, you have the option to continue your studies through a pathway to one of Seneca's four-year Honours Bachelor of Commerce (BComm) programs:
- Honours Bachelor of Commerce – Accounting & Finance (BACF)
- Honours Bachelor of Commerce – Business Management (BBM)
- Honours Bachelor of Commerce – Human Resources Management (BHRM)
- Honours Bachelor of Commerce – International Business Management (BMI)
If you continue your studies in the same field as your BBA specialization, you can complete your BComm degree in just one additional year and graduate with an additional credential. If you wish to switch your specialization, you will need to complete the additional specialization courses before entering the final year of your BComm degree.
The Bachelor of Business Administration (BBA) program offers the opportunity to earn a degree-level credential in just three years. In contrast, a three-year advanced diploma does not provide a degree-level qualification. If your career ambitions require a degree-level credential, the BBA program enables you to achieve this in less time than a traditional four-year degree.
Additionally, if you plan to pursue advanced graduate studies—such as a master's degree—after your undergraduate studies, the BBA program provides a direct path to a four-year Honours Bachelor of Commerce degree. This seamless transition allows you to transfer your credits and earn both a bachelor’s degree and an honours bachelor’s degree in as little as four years.
While both colleges and polytechnics focus on equipping students with job-ready skills, a polytechnic education at Seneca elevates this approach. At Seneca, we deliver an advanced and robust education that goes beyond the traditional college experience, offering valuable career exposure and comprehensive industry-focused learning through rigorous academics, work terms, co-ops and more. By blending theory with practice, Seneca offers the best of university and college, empowering you with the expertise and skills needed to thrive in high-demand industries. Our bespoke approach to polytechnic education also ensures you have access to a diverse range of programs, credentials, pathways and flexible learning options to fuel your ambition so you’ll graduate career ready and world ready.