Bachelor of Business Administration (BBA)

Starts in January, May, September

PGWP-eligible Program

Study Option

Full-time & Part-time

Credential

Bachelor Degree

School

Seneca Business

Courses

Delivery: At Seneca, courses are delivered in four formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to choose your preferred options when you select classes to build your course schedule. Selection for preferred course delivery will be considered on a first come, first served basis.

International students: The impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

Semester 1

Course Code	Course Name	Winter	Summer	Fall
BAB100	Introduction to Canadian Business	Flexible	Flexible	Flexible
	Introduction to Canadian Business introduces learners to the Canadian business environment, business issues, and functions and forces at work in the global economy. Learners will gain an understanding of Canadian business firms as integrated organizations composed of a number of specialized functions.
BAB110	Financial Mathematics	Flexible	Flexible	Flexible
	This course focuses on the practice of mathematical skills commonly used in business and the financial community.Learners will have opportunities to use real world examples such as annual reports and stock market tables to interpret and evaluate the information. The evaluation of investment opportunities such as assets valuation, business expansion and investment in financial markets are covered.
BAB120	Computer Applications for Business I	Flexible	Flexible	Flexible
	Focusing on computer concepts and applications for the end-user, this course gives an overview of computer applications for the business environment. Software applications will include word processing, and spreadsheet applications and presentation graphics.
BAB140	Introduction to Financial Accounting	Flexible	Flexible	Flexible
	This course prepares the learner to apply basic accounting principles in the preparation of financial statements for external reporting. Students will become skilled in the bookkeeping process which leads to the preparation of the financial statements. Through the use of case studies, group discussions and seminars, learners increase their ability to analyze, interpret, and communicate financial information. Emphasis will be placed on ethical issues related to the accounting process. Topics include the accounting model, transaction analysis and accounting information processing as well as liquid assets, inventories, capital assets, liabilities and shareholders equity.
BBA101	Business Presentations Strategy	Flexible	Flexible	Flexible
	This course prepares students to create clear, memorable and compelling professional business presentations. The fundamentals of process, logic, structure, and format are covered, as well as various problem-solving techniques. Students will not only sharpen their communication skills, but also develop more effective business writing, thinking, and problem-solving skills.
ENG106	Writing Strategies	Flexible Hybrid Online In-person	Flexible Hybrid Online In-person	Flexible Hybrid Online In-person
	This course focuses on critical thinking and the rhetorical elements of both persuasive and evaluative forms of writing. Students will learn to differentiate between shades of fact and opinion, objectivity and bias, and apply the techniques of sound argument for a variety of purposes. The main elements of effective communication and research techniques are also examined. Techniques explored and skills developed in this course are applied throughout the four years of the program.

Semester 2

Course Code	Course Name	Winter	Summer	Fall
BAB210	Business Statistics	Flexible	Flexible	Flexible
	This subject introduces the learner to statistical methods of collection, analysis, and presentation of quantitative data. Through the process of applying statistical methods, the ability to interpret quantitative data used for making generalizations, projections and decisions under uncertain conditions is developed. Emphasis will be on the use of both descriptive and inferential statistical techniques within the workplace. Learners will utilize spreadsheet software to present and analyze data.
BAB220	Computer Applications for Business II	Flexible	Flexible	Flexible
	This course complements knowledge gained in Computer Applications for the Business Environment 1. Working on the basic-intermediate foundation knowledge developed in MS-Excel, this course will develop more advanced skills in this popular spreadsheet software. The introduction of basic-intermediate MS-Access will provide an entry into the development of information management and database concepts. Students will gain a fundamental understanding of decision making concepts and ERP, application to various business environments and the organization wide analytical value such systems provide. Introduction to ERP software will also be discussed.
BAB231	Introduction to Business Law	Flexible	Flexible	Flexible
	This course is an introductory survey of the legal issues that frequently arise in a business setting with emphasis on the financial services industry, human resources, and accounting and other professional services. Topics covered may include: the structure and process of Canadian legal and court systems, contracts,the law of torts (particularly negligence and professional responsibility), forms of business organization, agency, professional services, property law (personal, real, and intellectual), banking, the legal aspects of credit, and employment law. The purpose of the course is to enhance the students decision-making ability with respect to various business transactions, to aid in the legal planning related to business and to help identify, manage and control legal issues that arrise in a business setting having regard to ethical considerations.
BAB240	Management Accounting	Flexible	Flexible	Flexible
	In this course, students examine the fundamental concepts of management accounting including cost control, planning, decision making and performance evaluation utilized by users internal to the corporate organization. Specific items include standard costing, variance analysis, cost behaviours, budgeting, and break even analysis, make or buy decisions, return on investment and discounted cash flow for capital budgeting. The introduction of management accounting is applied to the analysis, interpretation and application to business including human resource decision making.
ENG205	Applied Communication for Business and Industry	Flexible	Flexible	Flexible
	This course focuses on the knowledge and skills required for writing pertinent business correspondence and business or technical proposals and reports, as appropriate to the program of study. Examples from the specific field of study will be evaluated for their effectiveness, and students will learn to write abstracts and executive summaries. Common software packages (Word, Excel, PowerPoint) are utilized to communicate material in a variety of print formats. Effective use of e-mail within an e-learning system is examined and incorporated throughout the course. Students will participate in individual and group presentations for a variety of purposes and audiences.
HRM701	Introduction to Human Resources Management	Flexible	Flexible	Flexible
	This subject is a comprehensive overview of modern day human resources management. This course will introduce the diverse components of human resource functions and its role in the current business environment. Case study analysis will be used to link the theory to the practical situations that occur in HR. Topics to be covered are: the business environment, recruitment and selection, employee development and evaluation, compensation and benefits, employee rights, safety and representations and strategic issues and challenges in Human Resources Management, in both domestic and global environments.

Semester 3

Course Code	Course Name	Winter	Summer	Fall
BAB235	Introduction to Marketing	Flexible	Flexible	Flexible
	This introduction to Marketing course emphasizes that marketing is an approach in business that stresses putting the customer at the center of its activities and focuses on satisfying customer needs and wants. Learners will locate and analyze markets, match products and examine the controllable elements of the marketing mix. Practical decisions that a manager utilizes in daily work interactions are a major focus of this course.
HST310	Business Ethics	Flexible	Flexible	Flexible
	This course examines the role of ethics in the business world and ethical dilemmas encountered by managers. Ethical decisions do not take place in a vacuum. Many people, all with their own interests and standards, are involved in business encounters every day. In this course, participants will pay special attention to the relationships among the many and varied stakeholders that have role in business situations. These stakeholders include the market and non-market entities that affect business.
HST400	Operations Management	Flexible	Flexible	Flexible
	This course provides a foundation in operations management with an emphasis on the organizational and management principles that impact on the flow of product through a corporation. Students will gain an understanding of strategies, plant organization and location, capacity (people and equipment) planning, forecasting, purchasing, production planning and quality management as they are integrated into corporate operations to achieve mission statement success. The business skills acquired by students will enable them to understand the role of Human Resources in an operations management context, as well as the role of manufacturing and supply chain management technology to conduct business functions thereby enabling graduates to undertake the complex and global requirements of Human Resources as a strategic partner.
HST430	Organizational Behaviour	Flexible	Flexible	Flexible
	This course is an examination of the contemporary Canadian business environment, organization, motivation and leadership processes that influence the behaviour of individuals and groups. Increased global competition, technological change and rising expectations of both employees and employers have underlined the need for a comprehensive analysis of organizational behaviour.
LSP240	Micro Economics - Theory and Practice	Flexible	Flexible	Flexible
	This subject explains how prices are determined and resources allocated under different market forms, and diverse economic environments. It focuses on actual economic problems, and develops the theoretical structure to analyze these problems. Careful consideration is given to "soft" factors such as culture, economical legislation and trade regulation, which influence decision-making.
plus: Liberal Studies Course (1)

Semester 4

Course Code	Course Name	Winter	Summer	Fall
BAB905	Project Management	Flexible	Flexible	Flexible
	Project management is an essential discipline used across all functions of the financial service environment and ensures the success of key deliverables such as new financial products and services and marketing initiatives along with accompanying technical infrastructure. This subject will cover topics including integration, scope, time, cost, quality, human resources, communication, risk and procurement management.
BBA102	Business Innovation and Model Design	Flexible	Flexible	Flexible
	This course begins by examining the process of creating new products, services or processes that offer unique value to customers or improve upon existing ones. Students will cultivate the mindset and skills required to identify and develop new ideas, technologies, and strategies that can help a company stay competitive, grow, and create competitive advantage.
LSP340	Macroeconomics - Theory and Practice	Flexible	Flexible	Flexible
	This subject concentrates initially on the definition and measurement of the principal aggregate economic indicators such as Gross Domestic Product, unemployment and inflation. It then explains how the level of economic activity, prices, interest rates and the value of the Canadian dollar are determined, under different internal and external environments, and alternative government policies. A basic open-economy model is constructed, and the impact of alternative fiscal, monetary and trade policies on macro economic variables are analyzed and appraised.
MRT296	Integrated Marketing Communications	Flexible	Flexible	Flexible
	In this course students explore the fundamentals of Integrated Marketing Communication (IMC). The emphasis is placed on examining the strategy of marketing communication and the effective use of advertising, public relations, integrated promotion, consumer marketing, and experiential and interactive communication strategies. Students design a comprehensive and fully integrated marketing communications plan upon completion of this course.
WTP200	Work Term Preparation	Online	Online	Online
	This Work Term Preparation course is designed to empower students with the tools, skills, and strategies needed to navigate the modern job market and achieve long-term career success. Through self-assessment, career exploration, helping students to identify and leverage skills from their existing experiences, students will develop a deep understanding of their personal strengths, values, personality, interests and goals. The course covers essential topics such as crafting professional résumés and cover letters, mastering interview techniques, and building a strong personal brand, including an online presence. Students will learn how to research career pathways, evaluate job market trends, and create actionable career plans tailored to their aspirations. Emphasis is placed on professional communication, networking, workplace readiness, and adapting to diverse organizational cultures. Additionally, the course provides insights into negotiating job offers, managing career transitions, and professional growth. With a focus on lifelong learning and continuous improvement, this course equips students with the confidence and resources to pursue fulfilling careers while remaining adaptable in a dynamic and competitive workforce. Ideal for students preparing to enter the job market or those seeking to refine their career trajectory, this course fosters self-awareness, professional readiness, and strategic career planning.
plus: Liberal Studies Course (2)

Work-Integrated Learning Term

Course Code	Course Name	Winter	Summer	Fall
BBA881	Business Administration, Work Term	Hybrid Online In-person	Hybrid Online In-person	Hybrid Online In-person

Semester 5

Course Code	Course Name	Winter	Summer	Fall
BMT850	Strategic Management	Not offered	Not offered	Flexible
	Students will have an opportunity to develop the conceptual and analytical skills necessary to assess and develop business strategies. Such strategies contribute toward competitive advantage and ongoing business viability and strength. Through the analysis of business cases, students will study the formulation of effective strategies and their implementation. They will learn how to evaluate the success of strategic decision making and how to revise strategies in light of changing business conditions.
HST500	Consultative Skills for a Global Environment	Not offered	Not offered	Flexible
	A high level of Emotional Intelligence, a strong sense of self-awareness and ability to manage relationships, is key to a successful HR professional. In this course, students will identify and manage their own unique strengths and weaknesses and apply them to two key skill sets. Strong consultative skills reinforce the partnership between Human Resources and the organization to achieve desired results. Managing cross cultural relationships is key to the success of any organization in todays global economy. Overlaying emotional intelligence to consultative skills and cross cultural communication will equip students with key inter-personal and technical skills for the modern workplace.

Semester 6

Course Code	Course Name	Winter	Summer	Fall
BBA600	Strategic Business Solutions	Flexible	Not offered	Not offered
	In this capstone course, students will apply the knowledge and skills developed throughout the entire degree program to work on real-world problems in relevant industries. By adopting the role of consultants, students will become active learners and will have opportunities to innovate new solutions in a co-working lab setting, which will further develop the applied skills required to prepare students to successfully enter the labour market. Students will be expected to analyze the issue posed, apply relevant theories, and present their solutions. The devised plans and accompanying rationale will possess a clear purpose, thorough research, thoughtful analysis, logically sequenced arguments and justified recommendations.
BMT700	International Business Management	Flexible	Not offered	Not offered
	This course provides students an overview of international business and trade theories in the global economy that creates new opportunities and challenges for Canadian businesses. Students will learn about country differences, regional economic integrations, government policies in attracting foreign direct investment, global monetary systems, and important factors influencing Canadian businesses to enter and operate in foreign markets.
plus: Liberal Studies Course (1)

Accounting Specialization

Semester 5

Course Code Course Name Winter Summer Fall

IAF310 Intermediate Financial Accounting I Not offered Not offered Flexible

This course provides a more in depth examination of the financial reporting process, with a strong focus on the underlying conceptual framework and the specific requirements of generally accepted accounting principles (GAAP) as codified in the CICA Handbook. Students are expected to begin to develop an ability to exercise professional judgment in resolving accounting policy issues, especially in cases where the CICA Handbook does not provide specific recommendations applicable to the circumstances. The related principles of revenue and expense recognition, income measurement and asset valuation are to be applied by students in accounting for all assets that appear in a balance sheet prepared in accordance with GAAP. Generally accepted financial statement presentation and note disclosure are also reviewed for the specific assets being covered in the course.

Relationships between accountants, reporting corporations and statement readers receive close attention in this course, with a view to making decisions that establish a viable and ethical approach to fulfilling the accountants role in the financial reporting process.

A global perspective is maintained in this course through a comparison of Canadian and international accounting standards for the specific topics covered.

IAF330 Finance Not offered Not offered Flexible

In this course students learn the basic finance concepts, tools and theories required by a financial specialist, working in a Canadian organization and a global economy. This subject is designed to give the students a broad understanding of the use of mathematical techniques as an aid to managerial decision-making. This course prepares students to understand the language and description of Canadian financial markets and the implications of these markets to financial managers. The content includes analysis of the current financial environment and its components, security valuation, the capital budgeting process, the component costs of capital, introduction to risk, and financial planning.

IAF340 Business Information Systems Not offered Not offered Flexible

This is an introductory course in the use of computer-based information systems in management and accounting, taking into consideration the global aspect of business. Topics surveyed include hardware and software of computer systems; file and database organization; networks and telecommunications; the systems development process; designing information systems solutions; system security and controls; artificial intelligence; and the management of information systems. Computer software is used to provide illustration and practice in database concepts.

IAF530 Management Accounting - Intermediate Not offered Not offered Flexible

Continuing from the fundamentals covered in Management Accounting - Introductory, this course covers the intermediate concepts including the impact of organizational structure on cost structures, transfer pricing, cost allocation methods, flexible budgets and variance analysis, capital budgeting for long-term projects, the design and implementation of effective management control systems, and their impact on organizational behaviour. Ethical standards for, and moral responsibilities of managers will be emphasized throughout the course.

Semester 6

Course Code Course Name Winter Summer Fall

IAF320 Income Tax I Flexible Not offered Not offered

This course offers an overview of the taxation of personal and corporate incomes of Canadian taxpayers as well as related tax planning and GST implications. It provides a detailed examination of the federal income tax law concerning income of individuals from employment, business and property. The implementation of the law and its effects, and issues in tax planning and other practical matters are explored. Legal interpretations of tax law are examined through practical problems and cases. It is designed to give a basic understanding of the Income Tax Act and its administration. This is achieved by applying the law to practical problems and cases. Topics covered include administration of the tax system, residence, employment income, business and property income, capital gains, other income and deductions, computation of taxable income and taxes payable for individuals.

IAF410 Intermediate Financial Accounting II Flexible Not offered Not offered

This course includes an in-depth analysis of accounting for specific items in liabilities and shareholders equity. Coverage includes a review of generally accepted accounting principles (GAAP), as codified in the CICA Handbook, that apply to the following topics: current and long-term liabilities, shareholders equity, complex financial instruments, pensions and other post-employment benefits, corporate income taxes and leases. The calculation of earnings per share and the preparation of cash flow statements for more complex situations, in accordance with GAAP, are also covered in this course. The statement user perspective is reinforced through a review of financial statement analysis techniques at a more advanced level. Relationships between accountants, reporting corporations and statement readers receive close attention in this course, with a view to making decisions that establish a viable and ethical approach to fulfilling the accountants role in the financial reporting process. A global perspective is maintained in this course through a comparison of Canadian and international accounting standards for the specific topics covered.

IAF520 Auditing Flexible Not offered Not offered

This introductory subject covers the auditing principles and procedures applicable to both internal and external auditing. Students learn the principles of reporting, professional standards and ethics, legal liability, audit objectives, audit evidence, planning and analysis, materiality and risk, internal control, audit sampling and EDP auditing. Students use the functions and procedures for the revenue and collection cycle, acquisition and expenditure cycle, production and payroll cycle, and finance and investment cycle and also use auditing software for the related practice set.

Business Management Specialization

Semester 5

Course Code Course Name Winter Summer Fall

BMT540 Business to Business Marketing Not offered Not offered Flexible

An increasing number of sales and marketing professionals work in business-to-business (B2B) transactions. B2B marketing differs from consumer marketing in that it is driven by buyer-seller relationships and involves complex decision-making and multiple decision makers. Students will learn the special aspects of B2B marketing approaches and decision-making while understanding how to apply the marketing principles that enable effective and efficient product and services marketing to other companies, government bodies and institutions. B2B marketing is the most important part of a business and the driving force of any economy; it has and will continue to gain importance in the future. Major topics to be covered include: business environment and market needs analysis; organizational buying behavior; business development planning and value creation; market segmentation; marketing strategies for industrial and institutional customers; channel relationships; and promotional and sales strategies. Case studies will be utilized to expose students to a wide range of topics allowing a practical illustration and application of the principles taught.

BMT545 Effective Selling Not offered Not offered Flexible

This course provides the background, concepts and skills of the professional salesperson in age of information and communications technology, trust and relationships. It focuses on current sales, commerce, and sales promotion, business issues and topics and on the relationship of sales to marketing, relationship marketing, the sales cycle, sales promotions and the impact of technology enables sales practices (e.g., e-commerce) and value proposition. The course takes a theoretical, industry and applied approach to the class.

BMT550 Management for Non-Profit and Social Enterprises Not offered Not offered Flexible

This course will introduce management students to the size, scope and importance of the non-profit sector in Canada. Students will assess the role and impact of organizations such as cooperatives, cultural and advocacy groups, and social enterprises. Students will analyze differences between non-profits and private sector companies in the areas of management such as strategic planning and governance, organization design, performance measures, finance, and human resources management (HRM). Social innovation as a means to engage with social problems will be examined in the local, national and global context.

HST330 Business Finance Not offered Not offered Flexible

The purpose of this course is to provide students with an understanding of the principles governing the functioning of capital markets and the theories, concepts and principles used by companies to engage in financial analysis and decision making. Students analyze how organizations allocate scarce resources to projects, how assets are valued, the factors of risk management and capital budgeting. Emphasis is placed on the term structure of interest rates, the time value of money and discounted cash flow valuation which are applied in assessing a firms capital structure, capital expenditures and working capital management. Ethical considerations and fiduciary responsibility as they relate to financial management are also examined.

Semester 6

Course Code Course Name Winter Summer Fall

BMT780 Contemporary Issues in Management Sustainability Flexible Not offered Not offered

This interactive course will challenge the students to discuss, formulate and defend a position on a few contemporary issues that affect business. The format is based on four topics, allowing a concentration of knowledge to be gained by the student. Areas include: sustainable business management and environmental (green) initiatives; new government regulations/programs; infrastructure and business revitalization; and the economy. The focus will be on issues that challenge small and medium business in Canada. Using cases, your professor and/or guest speakers will offer advice and thoughts for development of each topic.

BMT855 Leadership for Managers Flexible Not offered Not offered

In this course, three themes of leadership will be explored: the personal side of leadership, the evolution of leadership theory, and the social side of leadership. For each, a variety of experiential learning techniques including personal reflection, simulations, and problem-solving will engage the students as theory is introduced. Students will develop personal effectiveness skills that will assist them in their group and leadership roles.

BMT870 Global Supply Chain Management Flexible Not offered Not offered

Modern business is global. The effective management of supply chain and distribution networks, to meet competitive pressures, is examined. The challenges posed by logistics operations that straddle borders, cultures, time and distance are investigated. Management of these challenges and integration into corporate strategy is analyzed.

Hospitality, Travel & Tourism Specialization

Semester 5

Course Code Course Name Winter Summer Fall

HST330 Business Finance Not offered Not offered Flexible

The purpose of this course is to provide students with an understanding of the principles governing the functioning of capital markets and the theories, concepts and principles used by companies to engage in financial analysis and decision making. Students analyze how organizations allocate scarce resources to projects, how assets are valued, the factors of risk management and capital budgeting. Emphasis is placed on the term structure of interest rates, the time value of money and discounted cash flow valuation which are applied in assessing a firms capital structure, capital expenditures and working capital management. Ethical considerations and fiduciary responsibility as they relate to financial management are also examined.

HTT501 Services Management in Hospitality, Travel and Tourism Not offered Not offered Flexible

This course provides an in-depth exploration of the hospitality, tourism, and travel industry, focusing on the various industry groups within these sectors. Students will learn about the relationships between different industry groups, strategies for creating competitive advantages through quality service and value chain optimization, and the competitive landscape of the industry. The course also covers facility management, industry standards, and the application of data analytics to enhance business operations and decision-making.

HTT502 Special Topics and Trends in Hospitality, Travel and Tourism Not offered Not offered Flexible

Students will explore the latest challenges and trends shaping the hospitality, travel, and tourism industries. They will examine contemporary issues and develop insights and strategies to navigate and succeed in these dynamic sectors.

HTT503 Business Development in Hospitality, Travel and Tourism Not offered Not offered Flexible

In this course, students will explore the strategic principles and practices of business development within the global hospitality, travel, and tourism sectors. Emphasizing market analysis, opportunity identification, strategic partnerships, and digital innovation, the course equips students with the tools to drive growth in a rapidly evolving landscape. Students will examine how technology and digital transformation are reshaping business models, customer engagement, and operational efficiency. Through real-world case studies, industry insights, and applied projects, students will learn to develop sustainable ventures that respond to emerging consumer trends, technological advancements, and global challenges.

Semester 6

Course Code Course Name Winter Summer Fall

HTT601 Behavioural Economics in Hospitality, Travel and Tourism Flexible Not offered Not offered

Students will gain insights into behavioral economics principles and strategies in relation to hospitality, travel and tourism (HTT). Students will examine the role of human behavior and consumer psychology on decision-making across different facets of HTT management contexts (e.g., pricing, customer expectations and experience, menu engineering, ethical tourism). Students will cultivate a comprehension of how behavioral economics can be harnessed to manage customer experiences, consumer perceptions, pricing tactics, and business performance.

HTT602 Revenue Management in Hospitality, Travel and Tourism Flexible Not offered Not offered

Students will gain comprehensive knowledge and practical skills in revenue management. Emphasis will be placed on how to optimize profitability and enhance competitive advantage by understanding and implementing effective revenue management strategies within the hospitality, travel, and tourism industries.

HTT603 Risk Management and Business Continuity in Hospitality, Travel and Tourism Flexible Not offered Not offered

Students will be introduced to an integrated and strategic approach to understanding risk management and business continuity in the hospitality, tourism, and travel industries. Students will explore topics such as natural hazards, geography, accidents and disasters, crisis management, public relations, communication, and knowledge management theory. Focus will be placed on effective planning and management strategies to mitigate risks and ensure business continuity during crises.

Human Resources Management Specialization

Semester 5

Course Code Course Name Winter Summer Fall

HRM782 Recruitment and Selection Techniques Not offered Not offered Flexible

A basic study is undertaken of the principles, issues, trends and legislative requirements affecting recruitment and selection. Human resources professionals need an understanding of how recruitment and selection fits into the broader organizational structure, processes and goals of an organization and how this function is related to the other functions of human resources management. Students will acquire the knowledge and skills needed to successfully identify human resource requirements and attract and retain an effective workforce for an organization. The changing legal environment and the impact of laws on recruitment and selection are an important component of this subject.

HRM848 Training Techniques and Practices Not offered Not offered Flexible

Training is recognized within the human resources field as a planned effort designed to improve both individual and corporate performance. In this subject students will learn the role of training in human resources management and examine the psychology of the learning process. Students will gain experience in needs assessment, program design and implementation and evaluation techniques.

HST330 Business Finance Not offered Not offered Flexible

The purpose of this course is to provide students with an understanding of the principles governing the functioning of capital markets and the theories, concepts and principles used by companies to engage in financial analysis and decision making. Students analyze how organizations allocate scarce resources to projects, how assets are valued, the factors of risk management and capital budgeting. Emphasis is placed on the term structure of interest rates, the time value of money and discounted cash flow valuation which are applied in assessing a firms capital structure, capital expenditures and working capital management. Ethical considerations and fiduciary responsibility as they relate to financial management are also examined.

HST540 Compensation Not offered Not offered Flexible

The purpose of this course is to examine the principles, processes and theories involved in the design and administration of compensation programs. Emphasis is placed on linking compensation strategy to corporate strategy, applying behavioral theories in the design of compensation programs and implementing, managing and adapting compensation programs.

Semester 6

Course Code Course Name Winter Summer Fall

HST620 Human Resources Research and Information Systems Flexible Not offered Not offered

This course provides students with a sound framework for human resources research and information management (HRIS) project planning, management and implementation. Application skills will be developed through experiential work on actual HRIS and spreadsheet software. The synthesis of ideas related to the future of HR information management and compliance with privacy laws will add perspective to an effective information strategy. Information analysis for HR research (measurement, interpretation and conditioning of workforce behaviour) is a focus throughout the course and will incorporate knowledge from other courses. Students will gain a sound understanding of what HR research is and how it can be used to further the strategic activities of the organization.

HST720 Occupational Health and Safety Flexible Not offered Not offered

The purpose of this course is to examine the role of occupational health and safety within modern Canadian organizations. Related federal and provincial legislation, organizational best practices, trends and attitudes, as well as the technical aspects of health and safety in the workplace will all be reviewed and examined.

HST750 Industrial Relations Flexible Not offered Not offered

The subject will explore the nature of the Canadian industrial relations process. Considerable emphasis will be placed on negotiating and administering the collective agreement through to grievance arbitration. The course will examine types of unions and the similarities and differences between private sector and public sector unions with emphasis on dispute resolution mechanisms.

Marketing Specialization

Semester 5

Course Code Course Name Winter Summer Fall

BMT545 Effective Selling Not offered Not offered Flexible

This course provides the background, concepts and skills of the professional salesperson in age of information and communications technology, trust and relationships. It focuses on current sales, commerce, and sales promotion, business issues and topics and on the relationship of sales to marketing, relationship marketing, the sales cycle, sales promotions and the impact of technology enables sales practices (e.g., e-commerce) and value proposition. The course takes a theoretical, industry and applied approach to the class.

HST330 Business Finance Not offered Not offered Flexible

The purpose of this course is to provide students with an understanding of the principles governing the functioning of capital markets and the theories, concepts and principles used by companies to engage in financial analysis and decision making. Students analyze how organizations allocate scarce resources to projects, how assets are valued, the factors of risk management and capital budgeting. Emphasis is placed on the term structure of interest rates, the time value of money and discounted cash flow valuation which are applied in assessing a firms capital structure, capital expenditures and working capital management. Ethical considerations and fiduciary responsibility as they relate to financial management are also examined.

MRT287 Marketing Research I Not offered Not offered Flexible

This course introduces students to the methods used by marketing research to support responsible marketing-related business decisions. Students gain an understanding of the required steps in designing a market research study to yield relevant, timely, applicable and accurate information in a way that is ethical, professional and builds shareholder value for the enterprise. Students learn the advantages, disadvantages and best-fit situations for research methodologies, including practices used in secondary research, to capture appropriate stakeholder data to guide enterprise decision making.

MRT295 Marketing Planning and Strategy Not offered Not offered Flexible

In this course, students focus on the importance of every organization having a strategy that will allow it to be proactive rather than reactive in shaping its corporate future. This course provides students with the necessary skills to develop marketing plans and customer-based business strategies. Students analyze strategic market planning, the implementation of market-based business strategy and the evaluation of performance in the economy. The focus of this course is on the analysis of the environmental variables affecting a company, its industry and the incumbents’ choices of competitive strategies. It explores how companies strategically plan, create, deliver, maintain and sustain competitive advantage.

Semester 6

Course Code Course Name Winter Summer Fall

MRT386 Consumer Behaviour Flexible Not offered Not offered

In this course, students study individual and group behavioural theories as they relate to marketing strategies. Students are introduced to sociological, psychological, and organizational behaviour theory, and apply them to marketing, advertising, and sales. Consumerism and social criticisms commonly made against marketing practitioners are discussed.

MRT398 Direct and Interactive Marketing Flexible Not offered Not offered

This course covers the conventional elements of direct and interactive marketing management, including list management, fulfillment, creative strategy and execution, testing and calculating the expected profitability of the direct marketing campaign. Students are introduced to different forms of direct response activities with an emphasis on the enabling effect of technology.

MRT621 Digital Marketing Flexible Not offered Not offered

This course examines strategies and tools for leveraging digital platforms to create, deliver, and measure marketing value. Students explore social media, SEO, content marketing, analytics, and emerging technologies, including Artificial Intelligence applications in personalization, automation, and predictive insights. Emphasis is placed on integrating digital and AI-driven tactics into broader marketing strategies to enhance engagement and competitive advantage.

Supply Chain Management Specialization

Semester 5

Course Code Course Name Winter Summer Fall

BMI502 Global Sourcing Procurement I Not offered Not offered Flexible

This course provides a comprehensive introduction to the basics of international purchasing and supplier management and examines the critical aspects of the sourcing and procurement of goods and services within the context of the global supply chain. The student will formulate and assess purchasing and supply management techniques and practices as a mechanism to increase the firms competitive advantage.

BMI503 Business Process I Not offered Not offered Flexible

As more and more businesses adopt enterprise systems globally, it becomes increasingly important for students to understand how real world business processes are managed and executed in a practical and accessible format. This course deals with the key processes that are common in most companies, and it demonstrates how enterprise systems enable companies to execute those processes quickly and efficiently. hence this course will bridge the gap between the fundamentals of how business operates (processes) and the tools that business people use to accomplish their task (SAP enterprise system).

BMI505 Supply Chain and Logistics Not offered Not offered Flexible

HST330 Business Finance Not offered Not offered Flexible

The purpose of this course is to provide students with an understanding of the principles governing the functioning of capital markets and the theories, concepts and principles used by companies to engage in financial analysis and decision making. Students analyze how organizations allocate scarce resources to projects, how assets are valued, the factors of risk management and capital budgeting. Emphasis is placed on the term structure of interest rates, the time value of money and discounted cash flow valuation which are applied in assessing a firms capital structure, capital expenditures and working capital management. Ethical considerations and fiduciary responsibility as they relate to financial management are also examined.

Semester 6

Course Code Course Name Winter Summer Fall

BMI602 International Law and Tariffs Flexible Not offered Not offered

This course will examine the role played by international law in regulating international economic activity. It will review the development and elements of the international legal framework in regulating trade and investments. The course will help students define the role of law in society and the nature and basis of international law and its relationship to national law. The course will also focus on the nature, sources, and operation of international law and tariffs.

BMI603 International Transportation Flexible Not offered Not offered

International Transportation (A key element of Global logistics) is the process of physical movement of raw materials and finished goods from origin to destination across country borders, in the most cost effective manner while recognizing the zero inventory/just in time principles. Firms view the logistics function as a vital element of corporate strategy in seeking a competitive advantage over their competitors. This course will highlight the importance of cost effective strategies in logistics management in an effort to achieve corporate and economic objectives. Students learn the detailed procedural and documentation process required by Transportation Canada, Canada Customs (CBSA) and Excise Laws and Regulations.

BMI605 Demand and Customer Relationship Management Flexible Not offered Not offered

Program Learning Outcomes

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Seneca has been granted consent by the Minister of Colleges, Universities, Research Excellence and Security to offer this degree for a seven-year term starting July 31, 2024. In conformity with the Minister's criteria and requirements, Seneca will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Seneca shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.

Bachelor of Business Administration (BBA)

Campus

Delivery

Duration