Digital & Social Media Marketing (DMM)

Work Term Option (DMMC)

Start in January, May, September

PGWP-eligible Program

Study Option

Full-time & Part-time

Credential

Ontario College Graduate Certificate

School

Seneca Business

About the Digital & Social Media Marketing (DMM) Program

This graduate certificate program explores the fundamental skills and knowledge needed to design, execute and evaluate digital and social media marketing strategies for a brand or organization.

Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.

International students of the Digital & Social Media Marketing (DMM) program can continue their studies with the Digital Marketing Communications & Analytics (MRK) program. This two-year graduate certificate is designed for international students and professionals aiming to enter and thrive in Canada’s dynamic digital and marketing communications industry. DMM graduates receive ten course exemptions towards the MRK program.

Skills

branding
content creation
social media strategies
digital analytics
influencer marketing
search engine strategies
market research
digital literacy

Program Duration

Study at your own pace: In this program you’ll have the flexibility to choose how many courses you want to take each term. Students who study full-time can complete this program in as little as eight months (two semesters). Duration will depend on the number of courses taken each term. See courses for more information.

Maximum completion time: In accordance with ministry requirements, all students must complete the program within two years of being admitted.

Work Experience

Optional Work Term

This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. If you are interested in completing a work term, apply to the PROGRAMNAME program.

If you select the work term stream you will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. You will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, you will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term. Additional fees are required for those participating in the optional work term stream, regardless of success in securing a work position. For more information, see fee details.

The work term can be completed in person, online or in a hybrid format, depending on the hiring organization.

Start in	Study Option	Location	Availability
Jan. 2027	Full-time	Newnham	Open
Jan. 2027	Part-time	Newnham	Open
May 2027	Full-time	Newnham	Open
May 2027	Part-time	Newnham	Open
Sept. 2027	Full-time	Newnham	Open
Sept. 2027	Part-time	Newnham	Open

Availability is subject to change and a seat is not guaranteed.

Start in	Study Option	Location	Availability
Jan. 2027	Full-time	Newnham	Open
May 2027	Full-time	Newnham	Open
Sept. 2027	Full-time	Newnham	Open

Availability is subject to change and a seat is not guaranteed.

This program meets Post-Graduation Work Permit (PGWP) eligibility requirements. (CIP code: 52.1404)

International students: Studying part-time is not an available option as this will impact your study permit and PGWP eligibility. Review the requirements before choosing your program and study option.

Program and Course Delivery

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.

In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.

Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.

International students planning to apply for a Post-Graduation Work Permit (PGWP): You must maintain full-time status and if you are in a flexible delivery course, you must attend classes in person. Review the PGWP requirements before choosing your program delivery options as studying online may affect your PGWP eligibility.

Your Career

Brand ambassador
Community manager
Content creator
Content curator
Digital content manager
Digital marketing manager
Marketing co-ordinator
Social analytics manager
Social media co-ordinator
Social media manager
Social media strategist

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Affiliations/Associations

This program is supported by the following partners:

Salesforce: Seneca is one of the first postsecondary institutions in North America to provide students with a competitive edge by integrating the Salesforce training into our Digital & Social Media Marketing program. You will learn the ins-and-outs of salesforce.com’s industry-leading social media marketing applications. Upon graduation, you will be eligible to write the Salesforce Marketing Cloud certification exam.
Hootsuite: As a student of this program, you will also be enrolled in Hootsuite Academy. Upon completion of the Hootsuite Platform Training courseware, you may graduate with a Hootsuite Platform Certification.
Ahrefs: Upon graduation, students will be able to use Ahrefs, a digital marketing (SEO) intelligence tool and perform various tasks such as keyword research, competitor analyses, content gap analyses, content audits, SEO technical analyses and backlink audits. Ahrefs follows new tendencies in the world of SEM and SEO so that new grads will be fully equipped with the latest updates and features to utilize in their work.
Canadian Marketing Association (CMA): The Canadian Marketing Association is the voice of marketing professionals in Canada. With more than 400 members, the CMA represents leaders across the corporate, not-for-profit, public, postsecondary and health sectors. The CMA provides a forum for members to engage in thought leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive.
American Marketing Association (AMA): The American Marketing Association is the essential community for marketers and is committed to promoting the highest standard of the professional ethical norms and values for its members (practitioners, academics and students).

The Seneca Polytechnic Difference

This is where university meets college. Where theory meets practice. Where ambition meets flexibility.

Our Seneca Agency

At Studio 67, students put theory into practice by working with real clients on marketing and media projects.

Experiential Learning

Graduate career ready and world ready. This program has an optional work term to help you hone essential skills for the workplace.

Prior Experience

Earn credit for previous studies, work experience or training through Prior Learning Assessment & Recognition and transfer credits.

Career Support

Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.

Digital & Social Media Marketing (DMM)

Campus

Delivery

Duration