Formerly known as Social Media (SMD)
Starts in January, May, September
PGWP-eligible Program
Important campus update: Starting in May 2026, the Digital & Social Media Marketing program currently offered at Seneca@York Campus will be relocated to Newnham Campus.
As a leader in academic pathways, Seneca offers a range of options to help you build on your education. You can transfer existing credits from a completed program to other studies here or at partner institutions.
For more information, or to book an appointment with an advisor, visit the Academic Pathways web page.
International students of the Digital & Social Media Marketing (DMM) program can continue their studies with the Digital Marketing Communications & Analytics (MRK) program. This two-year graduate certificate is designed for international students and professionals aiming to enter and thrive in Canada’s dynamic digital and marketing communications industry. DMM graduates receive nine course exemptions towards the MRK program.
As a graduate of the Digital & Social Media Marketing program, you have options to build on your credential through a pathway to one of our partner institutions.
