Throughout this program you will develop the following skills:
Account executive
Assistant brand manager
Customer service manager
Marketing/sales/retail manager
Media buyer
Market researcher
Digital marketing manager
Info :
Full-Time Support Staff are on strike. Classes will continue and our campuses remain open.
Campus
Delivery
HybridDuration
2 Semesters (8 Months)Study Option
Full-timeCredential
Ontario College Graduate CertificateSchool
Seneca BusinessAbout the Program
This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.
Skills
Propose marketing plans
Market research
Developing strategic pricing
Formulate budget
Prepare sales presentations
Work Experience
Optional Work Term
This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. Students interested in completing a work term should apply to the PROGRAMNAME program.
Students who select the work term stream will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. Students will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, students will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term.
| Year | September | January | May |
|---|---|---|---|
| Year 1 | Semester 1 | Semester 2 | Work Term |
Program Availability
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Not available |
| Jan. 2026 | Seneca@York | Open |
Availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Not available |
| Jan. 2026 | Seneca@York | Open |
Availability is subject to change and a seat is not guaranteed.
Program and Course Delivery
This program is offered online, with some courses available in Seneca's flexible delivery format. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Your Career
Graduates of the program can explore the following career options:
Professional Certification
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Affiliations/Associations
- American Marketing Association (AMA)
- Interactive Advertising Bureau of Canada (IAB)
- The Canadian Professional Sales Association (CPSA)
- Canadian Marketing Association (CMA)
- Greater Toronto Marketing Alliance (GTMA)
The Seneca Polytechnic Difference
This is where university meets college. Where theory meets practice. Where ambition meets flexibility.
Experiential Learning
Graduate career ready and world ready. This program has an optional work term to help you hone essential skills for the workplace.
Academic Pathways
Seneca is a leader in academic pathways and offers options to help you transfer existing credits from a completed program or continue your studies.
Sustainability
We’ve made a bold commitment to embed principles of sustainability into every business program we offer.
Our Seneca Agency
At Studio 67, students put theory into practice by working with real clients on marketing and media projects.
What Our Graduates Say
Aadhar Mehta
Graduate, Marketing Management
“The skills and marketing knowledge I gained at Seneca help me excel in my career. I use the knowledge, resilience, and discipline I learned every day. The program's work term gave me real-life experience and helped me land a full-time role.
Seneca was always my top choice!”