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Market Research

BMG202

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BMG202 - Market Research

Learners are introduced to the basic principles and practices of business research and learn to effectively apply the tools, techniques, and methodologies through conducting a number of topically relevant research studies. Research areas covered include the research method, problem definition, exploratory research, secondary data research, primary data research methods, sample design and procedure, data analysis, and report preparation and presentation.


Ancillary Fees

Ancillary fees will be added at checkout and will vary based on the number of courses selected. For details on how the fees are calculated, please refer to ancillary fees for part-time studies.


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