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LSP700 - Applied Research Methodology

In this course, students follow a rigorous research process that starts with identifying a contemporary business problem in their area of interest. Students will formulate related objectives, research questions, hypotheses, or propositions. They will learn to compile a solid literature review using credible secondary sources, followed by building a simple theoretical framework using different dependent, independent and moderating variables to test these hypotheses/proposition. The research process ends with their choice of a research design method; either quantitative or qualitative and the creation of a research instrument used to collect primary information. Finally, students consolidate all these deliverables into a research proposal, and complete necessary form(s), such as the Seneca Research Ethics Board (REB) form to consider, investigate and discuss the ethical implications of their research design and research instrument on participants.


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