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Data Analytics (DAS)

Formerly known as Business Analytics

Work Term Option (DASC)

Start in January, May, September

PGWP-eligible Program

Campus
Delivery
Online, Hybrid
Duration
2 Semesters (8 Months)
Study Option
Full-time & Part-time
Credential
Ontario College Graduate Certificate
School
Seneca Business

About the Data Analytics (DAS) Program

This graduate certificate program will provide you with the skills and analytical tools needed to drive data-informed decision-making across organizations. You will learn to identify and collect relevant data, prepare it for analysis, apply statistical and predictive techniques and communicate insights in clear, actionable formats. Key topics of study cover essential topics such as statistical analysis, programming for analytics, data security and privacy, predictive analytics and leadership in data driven environments.

Embedded throughout the program are topics that address ethical considerations such as fairness, accountability, transparency and the responsible use of AI technologies, ensuring graduates can navigate the rapidly evolving landscape of responsible data and algorithmic decision-making. Graduates of this program will be prepared to support organizations across a wide range of industries, including finance, healthcare, and government, as well as other high-demand sectors relying on data to drive operations, strategy, and decision-making.

Skills

Throughout this program you will develop the following skills:

  • Evidence-based decision-making
  • Programming and data manipulation
  • Statistical, predictive, and machine learning modelling
  • Application and evaluation of AI and machine learning algorithms
  • Data visualization

Program Duration

Study at your own pace: In this program you’ll have the flexibility to choose how many courses you want to take each term. Students who study full-time can complete this program in as little as two semester (eight months). Duration will depend on the number of courses taken each term. See courses for more information.

Maximum completion time: In accordance with ministry requirements, all students must complete the program within two years of being admitted.

Work Experience

Optional Work Term

This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. If you are interested in completing a work term, apply to the PROGRAMNAME program.​

If you select the work term stream you will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. You will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, you will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term. Additional fees are required for those participating in the optional work term stream, regardless of success in securing a work position. For more information, see fee details.

The work term can be completed in person, online or in a hybrid format, depending on the hiring organization.

Program Availability

Start in Study Option Location Availability
Jan. 2027 Full-time Newnham Open
Jan. 2027 Full-time Online Open
Jan. 2027 Part-time Newnham Open
Jan. 2027 Part-time Online Open
May 2027 Full-time Newnham Open
May 2027 Full-time Online Open
May 2027 Part-time Newnham Open
May 2027 Part-time Online Open
Sept. 2027 Full-time Newnham Open
Sept. 2027 Full-time Online Open
Sept. 2027 Part-time Newnham Open
Sept. 2027 Part-time Online Open

Availability is subject to change and a seat is not guaranteed.

Start in Study Option Location Availability
Sept. 2026 Full-time Online Closed
Sept. 2026 Full-time Newnham Closed
Jan. 2027 Full-time Online Open
Jan. 2027 Full-time Newnham Open
May 2027 Full-time Online Open
May 2027 Full-time Newnham Open

Availability is subject to change and a seat is not guaranteed.

This program meets Post-Graduation Work Permit (PGWP) eligibility requirements. (CIP code: 30.7101)

International students: Studying part-time is not an available option as this will impact your study permit and PGWP eligibility. Review the requirements before choosing your program and study option.

Program and Course Delivery

This program is offered online and is also available in Seneca's hybrid delivery format for students at Newnham Campus. With hybrid delivery, some coursework is online and some must be completed in person. Students choosing hybrid delivery at Newnham Campus will need to come on campus to complete in-person learning requirements.

Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.

International students planning to apply for a Post-Graduation Work Permit (PGWP): You must maintain full-time status and if you are in a flexible delivery course, you must attend classes in person. Review the PGWP requirements before choosing your program delivery options as studying online may affect your PGWP eligibility.

Your Career

As a graduate of this program, you may find employment in a diverse range of corporations and government organizations that have large, rich data sets and resources to mine data. You may pursue future career options, such as:

  • Business analyst
  • Business system analyst
  • Computer system analyst
  • Data analyst
  • Data associate
  • Data consultant
  • Data specialist
  • Information systems business analyst

Accreditation

SAS Academic Specialization

Graduates will be eligible to receive the SAS Academic Specialization.

The Seneca Polytechnic Difference

This is where university meets college. Where theory meets practice. Where ambition meets flexibility.

Experiental Learning

Experiential Learning

Graduate career ready and world ready. This program has an optional work term to help you hone essential skills for the workplace.

Prior Experience

Prior Experience

Earn credit for previous studies, work experience or training through Prior Learning Assessment & Recognition and transfer credits.

Seneca Works

Career Support

Seneca Works offers students and graduates lifelong access to an exclusive job board, career coaching, networking and more.

The Service Hub

The Service Hub

The Service Hub is your one-stop source of information about everything from registering and paying fees to student services and life on campus.

What Our Graduates Say

Raquel Cruz

Raquel Cruz

Graduate, Data Analytics (Formerly Business Analytics)

“This program significantly helped my career growth in Canada by equipping me with skills in data analysis and visualization while strengthening my understanding of statistical modelling and predictive analytics. Through hands-on projects and exposure to tools like SAS and Tableau, I learned to extract actionable insights from complex datasets. I found the curriculum’s emphasis on leadership in business environments particularly helpful, as it empowered me to confidently drive strategic decisions and enhanced my problem-solving skills.”

Aaron Richard Simeon

Aaron Richard Simeon

Graduate, Data Analytics (Formerly Business Analytics)

“This program enhanced my career in pharmaceutical sales. I was able to gain skills in data-driven decision-making, sales strategies and CRM systems to personalize my interactions with customers. I learned to effectively measure performance metrics and implement strategic communications through data-driven insights and adaptation to technology such as AI and big data. My time at Seneca has opened doors to leadership roles and helped me gain a competitive edge.”

Judy Gao

Judy Gao

Graduate, Data Analytics (Formerly Business Analytics)

“I applied to this program because I knew further education was needed to advance my career. I’m glad I did because the program equipped me with essential skills in data cleaning, analysis and visualization, which are highly valued in today’s data-driven world. I am grateful to the professors for imparting both hard and soft skills that have been invaluable in my career. Thanks to this program, I secured interviews before graduation and landed a role right after completing the program. Seneca played a key role in shaping my career journey and opened doors to new opportunities in analytics.”

Atharva Lad

Atharva Lad

Graduate, Data Analytics (Formerly Business Analytics)

“I developed a comprehensive understanding of data analytics through this program, which allowed me to build on my skills in business analytics. The program helped to improve my presentation skills in the Capstone project and exposed me to the foundations of SAS, Tableau and Python for predictive analysis, text mining and more. In the final capstone project, I applied the skills I learned from all my courses to solve real-world business problems. I utilize skills I’ve cultivated in this program in my career to drive data-driven decision-making and improve business processes”.

Jessalyn Chen

Jessalyn Chen

Graduate, Data Analytics (Formerly Business Analytics)

“I developed many skills relevant to industry trends throughout this program. I found the courses to be intellectually stimulating for my growth as a strategic leader and as a technical professional. Group projects helped me tie all these learnings together and collaborate effectively with other students. In the capstone project, I worked on a tourism industry consulting project to solve a real-world problem and polished my presentation skills. As a proud Seneca alumni, I am excited to use cutting-edge business analytic tools and apply my soft skills to progress my career”.

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