Campus
Delivery
Hybrid
Duration
4 Semesters (2 Years)
Credential
Ontario College Graduate Certificate

Courses

Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.

Preferences for course delivery will be considered on a first come, first served basis.

International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

 

Semester 1

Course Code Course Name Winter Summer Fall
BAB100 Introduction to Canadian Business  In-person  In-person  In-person
MKM706 Marketing Fundamentals  Flexible  Flexible  Flexible
MRK704 Research and Market Analysis  Flexible  Flexible  Flexible
MRK705 Inclusive and Sustainable Business Practices  Online  Online  Online
MRK707 Strategic Integrated Marketing Communications  Hybrid  Hybrid  Hybrid
MRK709 Introduction to Strategic Writing  In-person  In-person  In-person
MRK718 Presenting Complex Material  Hybrid  Hybrid  Hybrid

Semester 2

Course Code Course Name Winter Summer Fall
BMK817 Marketing Enabling Technologies  Hybrid  Hybrid  Hybrid
MRK724 Primary Market Research  Flexible  Flexible  Flexible
MRK726 Digital Marketing  Flexible  Flexible  Flexible
MRK728 Reporting and Analytics  In-person  In-person  In-person
MRK729 Advanced Strategic Writing  In-person  In-person  In-person
OPR725 Project Management  Flexible  Flexible  Flexible

Semester 3

Course Code Course Name Winter Summer Fall
DMM200 Content Creation - Words and Pictures  Hybrid  Hybrid  Hybrid
DMM201 Content Creation - Audio and Video  Hybrid  Hybrid  Hybrid
MRK805 Intercultural Communications and Branding  Flexible  Flexible  Flexible
MRK806 Sustainable and Cause Marketing  Flexible  Flexible  Flexible
MRK807 Strategic Communications and Media Relations  Flexible  Flexible  Flexible
MRK808 Career and Portfolio Development  Flexible  Flexible  Flexible
SEM135 Event Project Management  Flexible  Flexible  Flexible
WTP100 Work Term Preparation  Online  Online  Online

Work-Integrated Learning Term

Course Code Course Name Winter Summer Fall
MRK908 Marketing and Communications Strategy, Work Term  Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person

Program Learning Outcomes

Learn more about program learning outcomes for this program.

Program of Study