| | This course uses practical case analysis to provide an overview of methods, processes, architectures, applications and technologies that support data analytics with a focus on data visualization for presenting data in a meaningful way that will help businesses make decisions and take actions. |
| | This capstone course offers students a unique opportunity to apply the full range of strategic marketing communications skills developed throughout the program in a real-world, client-based project. Working in collaborative teams, students will partner with actual industry clients—including marketing agencies, small businesses, corporate organizations, and not-for-profits—sourced through Seneca’s innovation and entrepreneurial incubator HELIX and the experiential learning platform Riipen. Students will operate in an “agency-style” environment, engaging in discovery calls, client briefings, and iterative feedback sessions. With guidance from faculty, teams will develop and present a comprehensive marketing communications and digital marketing plan. The project will span the entire campaign lifecycle—from research and ideation to execution planning and performance evaluation—while incorporating digital tools, content creation, and inclusive communication strategies. |
| | This course provides students with a general overview of & important problem solving techniques, with a focus on helping them to communicate complex materials in a clear and simple manner.. Students will sharpen their communication skills in this course. By developing better logic in business writing and thinking, students will be well equipped to become successful managers to today& highly competitive business environment. |
| | Canada is one of the most culturally diverse countries in the world—and that diversity is reflected in the marketing and communications industry. Whether youre working at a Toronto ad agency, a Vancouver tech startup, or launching your own brand, youll need to know how to connect with audiences from all walks of life. This course is your guide to building brands that speak to everyone. You’ll learn how to communicate across cultures, craft inclusive brand stories, and develop marketing communication strategies that reflect the values and voices of Canada’s diverse communities. From understanding cultural preferences to recognizing Indigenous histories and perspectives, you’ll gain the tools to create campaigns that are respectful, relevant, and resonant. By the end of the course, you’ll be ready to work in multicultural teams, navigate cultural nuances, and help brands thrive in Canada’s dynamic and inclusive marketplace. |
| | This Work Term Preparation course is designed to empower students with the tools, skills, and strategies needed to navigate the modern job market and achieve long-term career success. Through self-assessment, career exploration, helping students to identify and leverage skills from their existing experiences, students will develop a deep understanding of their personal strengths, values, personality, interests and goals. The course covers essential topics such as crafting professional résumés and cover letters, mastering interview techniques, and building a strong personal brand, including an online presence. Students will learn how to research career pathways, evaluate job market trends, and create actionable career plans tailored to their aspirations. Emphasis is placed on professional communication, networking, workplace readiness, and adapting to diverse organizational cultures. Additionally, the course provides insights into negotiating job offers, managing career transitions, and professional growth. With a focus on lifelong learning and continuous improvement, this course equips students with the confidence and resources to pursue fulfilling careers while remaining adaptable in a dynamic and competitive workforce. Ideal for students preparing to enter the job market or those seeking to refine their career trajectory, this course fosters self-awareness, professional readiness, and strategic career planning. |
