Delivery
Hybrid
Duration
4 Semesters (2 Years)
Study Option
Full-time
Credential
Ontario College Graduate Certificate

Courses

Delivery: At Seneca, courses are delivered in four formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to choose your preferred options when you select classes to build your course schedule. Selection for preferred course delivery will be considered on a first come, first served basis.

International students: The impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

Course Exemptions: Graduates of the Digital & Social Media Marketing (DMM) program will have met the requirements for the following nine courses, leaving 23 courses remaining to complete the MRK graduate certificate.

Semester 1

Course Code Course Name Winter Summer Fall
BAB100 Introduction to Canadian Business  Flexible  Not offered  Flexible
DMM101 Digital and Social Media Strategies  Flexible  Not offered  Flexible
DMM103 Search Engine Strategies  Online  Not offered  Online
DMM104 Technical Skills for Digital and Social Media  Online  Not offered  Online
DMM105 Content Marketing Management  Flexible  Not offered  Flexible
MKM706 Marketing Fundamentals  Flexible  Not offered  Flexible
MRK177 Professional Presentations  Hybrid  Not offered  Hybrid

Semester 2

Course Code Course Name Winter Summer Fall
BAB905 Project Management  Flexible  Flexible  Not offered
DMM200 Content Creation - Words and Pictures  In-person  In-person  Not offered
DMM201 Content Creation - Audio and Video  In-person  In-person  Not offered
DMM202 Internet Market Research  Online  Online  Not offered
DMM203 Data and Analytics for Digital and Social Media Marketing  Online  Online  Not offered
MRT296 Integrated Marketing Communications  Flexible  Flexible  Not offered
SDG101 Introduction to Sustainable Business  Flexible  Flexible  Not offered

Semester 3

Course Code Course Name Winter Summer Fall
BAN140 Introduction to Data Visualization  Not offered  Hybrid  Hybrid
MRK300 Digital Marketing Communications and Analytics Capstone  Not offered  Hybrid  Hybrid
MRK718 Presenting Complex Material  Not offered  Hybrid  Hybrid
MRK805 Intercultural Communications and Branding  Not offered  Flexible  Flexible
WTP200 Work Term Preparation  Not offered  Online  Online

Work-Integrated Learning Term

Course Code Course Name Winter Summer Fall
MRK908 Marketing and Communications Strategy, Work Term  Hybrid
 Online
 In-person
 Not offered  Hybrid
 Online
 In-person

Program Learning Outcomes

Learn more about program learning outcomes for this program.

Archived Program & Course Information

To find details on programs or courses from prior academic years, browse our archive of program information.