Honours Bachelor of Communications & Media (BCMM)

Seneca’s Honours Bachelor of Communications & Media degree program will prepare you to apply strategic communications leadership best practices in support of the goals of any organization, industry or entrepreneurial endeavour.

You will gain the leadership skills and confidence to deliver transformative communications strategies across multiple platforms. In addition to building foundational communication skills across various traditional mediums, this program emphasizes the exploration of new and evolving industry trends such as artificial intelligence, data literacy and the effective use of digital channels.

Throughout the Honours Bachelor of Communications & Media program, you will develop the following skills:

• Research, plan, analyze, contextualize, operationalize and evaluate communication strategies across multiple platforms
• Understand the potential use and misuse of data analytics, artificial intelligence and social media to provide informed counsel to clients
• Develop communication strategies informed by qualitative and quantitative research, integrating art, communications, artificial intelligence tools, design, technology and business
• Explore entrepreneurship  

A work experience that includes at least one term in a formal work environment. The work term may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.

The Honours Bachelor of Communications & Media degree program is offered in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.

Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.

International students applying for a PGWP: If you are in a flexible delivery course, you must attend in person. The option to attend online does not apply to you. Studying online will impact your PGWP eligibility. Please review the in-person requirements related to PGWP eligibility before choosing your program and course delivery.

Graduates of the Honours Bachelor of Communications & Media program can explore the following career options:

• Corporate communications
• Internal and external communications
• Public relations
• Marketing
• Event planning
• Publicity
• Campaign development for various industries
• Digital content creation
• Political and public affairs
• Multimedia development
• Agency engaging in client relations
• Project management

• Communications specialist
• Marketing communications co-ordinator
• Public relations co-ordinator
• Digital content specialist
• Advertising co-ordinator
• Public relations agency account manager
• Social media specialist
• Corporate affairs specialist
• Publicity / Publicist
• Corporate communications co-ordinator
• Community relations specialist
• Corporate social responsibility
• Entrepreneur / Consultant
• Content editor
• Copywriter