This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.
In this program, you will collaborate with students from Africa, Europe, India and other countries. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy.
Throughout this program you will develop the following skills:
This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. Students interested in completing a work term should apply to the PROGRAMNAME program.
Students who select the work term stream will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. Students will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, students will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
Please note that availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
Please note that availability is subject to change and a seat is not guaranteed.
This program meets Post-Graduation Work Permit (PGWP) eligibility requirements.
This program is offered in Seneca's flexible delivery format, with some courses delivered online. The optional work term is in-person or online. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Graduates of the program can explore the following career options:
You may be able to pursue future career options within:
Seneca’s Public Relations-Corporate Communications Program is officially recognized by the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
The curriculum has been developed based on recommendations and standards of the Public Relations Society of America (PRSA) and the International Public Relations Association (IPRA). IPRA, a group of senior public relations practitioners from 100 countries is based in London, England. It actively engages in research and conducts an international congress every three years, with the aim of advancing public relations practice and education on a global level. Our program is guided by the recommendations of the IPRA International Commission on Public Relations Education. The training of students for the public relations profession implies curricula and internships that equip them for the kind of future environment in which they will be working, not just that which exists today.
Graduate, Public Relations – Corporate Communications
Andrew recently became the head of Corporate Communications at Samsung Electronics America after being the senior VP and group head of external communications for MasterCard. A highly energetic marketing and communications professional, the Seneca graduate was named “Brand Marketer of the Year” by PR News in 2014, recognized for his passion and leadership role in the field of communications.
