2 Semesters (1 Year)
Credential Awarded
Ontario College Graduate Certificate

Program and course delivery

This program is offered in Seneca's flexible delivery format, with some courses delivered online. The optional work term is in-person or online. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

About the Program

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with students from Africa, Europe, India and other countries. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy. 


Throughout this program you will develop the following skills:

  • Writing press releases
  • Performing communications audits 
  • Pitching to the media 
  • Media relations 
  • Building websites and blogs 
  • Public speaking 
  • Event planning 

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Your Career

Graduates of the program can explore the following career options:

  • Communications co-ordinator
  • Account co-ordinator 
  • Social media co-ordinator   

You may be able to pursue future career options within:

  • Crisis communications
  • Employee relations
  • Media relations
  • Investor relations
  • Speech writing 
  • Event planning

Professional Certification

Seneca’s Public Relations-Corporate Communications Program is officially recognized by the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).

The curriculum has been developed based on recommendations and standards of the Public Relations Society of America (PRSA) and the International Public Relations Association (IPRA). IPRA, a group of senior public relations practitioners from 100 countries is based in London, England. It actively engages in research and conducts an international congress every three years, with the aim of advancing public relations practice and education on a global level. Our program is guided by the recommendations of the IPRA International Commission on Public Relations Education. The training of students for the public relations profession implies curricula and internships that equip them for the kind of future environment in which they will be working, not just that which exists today.

Student Works and Experiences

Success Story

David Common

Andrew recently became the head of Corporate Communications at Samsung Electronics America after being the senior VP and group head of external communications for MasterCard. A highly energetic marketing and communications professional, the Seneca graduate was named “Brand Marketer of the Year” by PR News in 2014, recognized for his passion and leadership role in the field of communications. 

Andrew Bowins
Public Relations – Corporate Communications

Read Andrew's success story

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