Registration for Fall 2026 programs and courses is now open. Learn more about the academic programs we are delivering in Fall 2026. If you have any questions about part-time studies, please contact us.
Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.
Throughout this program you will develop the following skills:
You can enrol in courses that are part of this program as a declared or undeclared student. Program declaration is the process of identifying the program you plan to complete and graduate with.
Declared Students
Declaring your program helps ensure your academic record accurately reflects your educational goals and supports your academic progression toward a credential.
By declaring your program, you'll be able to:
Undeclared Students
If you have not declared a program, Seneca may not know which credential you are working toward. As a result, you may miss out on the important benefits that declared students receive. You can remain undeclared and continue registering for courses if you do not intend to complete a credential and do not require progress tracking, enhanced advising support or Convocation eligibility.
Declared Students: For details about the program and how to apply as a declared student, please visit Seneca's updated Digital and Social Media Marketing page.
Undeclared Students: Register for courses by visiting the curriculum tab to select your course(s), check out and pay using this website.
Declared Students: Course registration for the Winter 2027 term for the part-time Digital and Social Media Marketing program will move from this website to Seneca's Visual Schedule Builder (VSB) platform. You will be able to build your class schedule when open enrolment begins on Dec. 10, 2026. Watch your email for instructions.
Undeclared Students: Register for courses by visiting the curriculum tab to select your course of interest, check out and pay using this website.
If you haven't yet declared your program but wish to do so, more information will be available soon.
Please review "Important Information for New and Returning Students" on the overview tab before registering for courses.
This introductory subject looks at the various components of using, interacting with, and creating a digital presence.
These subject stresses the importance of effective textual, audio, and visual communication, alongside the necessity for ethical practices that emphasize privacy and security. Explore how to strategize, plan and communicate a digital strategy. Assessing trends highlights how digital marketing is always changing as is our relation to the ideologies it helps to construct.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Consumer and market understanding are critical inputs to manage and grow a brand in today's marketplace. In this course, students apply concepts from psychology, sociology and economics to understand the purchase behaviour of consumers, relate these concepts to marketing theory and practice, and identify insights into the formulation and implementation of marketing strategies and tactics. Students will learn current and future trends in consumer behaviour with a North American focus and what it means for brand marketers.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) is part of an integrated marketing communications strategy. This subject will look at the purpose of a search engine, how SEO can help organizations improve search engine rankings, PPC tools and techniques.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This subject explores the technologies and workings behind digital communications and social media platforms. Beginning with a short history on group communication through technology, the course moves onto hands-on experience with digital, social media, marketing and analytics platforms. Following industry best practices and standardized processes, students apply their knowledge to develop marketing programs using industry recognized tools.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Managing Web Design & Development for Digital Direct Marketing equips students with the essential skills to design and implement effective web-based marketing strategies. Students will learn to create compelling marketing materials that utilize text, graphics, color, and layout to enhance brand messaging and meet business objectives. The course also covers the creation of a basic e-commerce store using WooCommerce, and the development of websites with WordPress, ensuring students can integrate written and video content to achieve specific marketing and communication goals.
Additionally, the course delves into the analysis of ethical, privacy, and security considerations in digital marketing, with a focus on understanding copyright and licensing issues. Students will evaluate web content for effectiveness, analyze the impact of mobile devices on content strategies, and explore the use of Google Ads and Google Analytics to optimize digital marketing efforts. Fundamental concepts of network communications, clients, and servers will also be covered to provide a comprehensive understanding of internet and web-based technologies.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
The purpose of this course is to provide a comprehensive and in-depth introduction to the fundamental make-up and structure of marketing. Students will come to understand that marketing is more than advertising, sales, promotions, etc. They will learn and experience that marketing is the management of all these elements (and more) as part of the marketing mix. They will work on assignments that build an understanding of how marketing helps enable organizations to reach objectives such as customer growth, customer satisfaction, sales generation, driving and growing revenue, and increasing loyalty.
This course will teach students to understand how and why marketing influences us and will help students acquire the fundamental skills, principles, and strategies of the marketing discipline. The course will include, but not be limited to; segmentation, targeting, positioning, marketing plan development, the 4 P's, the 5 C's and more.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
From 10-second reels to 15-minute vlogs to full-hour video podcasts, visual storytelling has become the base platform behind viral or branded content production. In this subject, we will cover concept development and production processes in the creation of strategic audio-video digital content. You will produce social media content, data visualizations, short articles, blogs and images using a current digital platform to market an idea or raise awareness for a cause or product.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Through applied learning, this subject will explore how online qualitative and quantitative data is collected, analyzed, and applied to achieve desired marketing and business objectives. Topics include segmentation; data sources like social media, social listening tools, email surveys; crowdsourcing research; online research design and analysis. Conducting a real-world research project and case studies will impart hands-on knowledge to optimize a brand's digital strategy through research.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.
This course provides students with a general overview of important problem solving techniques, with a focus on helping them to communicate complex materials in a clear and simple manner. Students will sharpen their communication skills in this course. By developing better logic in business writing and thinking, students will be well equipped to become successful managers to today's highly competitive business environment.
Ancillary fees will be added at checkout for program-based courses. Fees will vary based on the number of course registrations. Learn more about ancillary fees for part-time studies.