Esports Marketing Management (EMK)

Work Term Option (EMKC)

Starts in January, September

Campus

Seneca@York

Delivery

Flexible

Duration

2 Semesters (8 Months)

Credential

Ontario College Graduate Certificate

School

School of Marketing

About the Program

This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.

Part-time option is available >

Skills

Throughout this program you will develop the following skills:

advertising
branding
business strategy
market research
marketing plans
sponsorship

Work Experience

Optional Work Term

This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. Students interested in completing a work term should apply to the PROGRAMNAME program.

Students who select the work term stream will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. Students will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, students will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term.

Review eligibility requirements for work-integrated learning

Start in	Location	Availability
Sept. 2025	Seneca@York	Open
Jan. 2026	Seneca@York	Open

Please note that availability is subject to change and a seat is not guaranteed.

Start in	Location	Availability
Sept. 2025	Seneca@York	Open
Jan. 2026	Seneca@York	Open

Please note that availability is subject to change and a seat is not guaranteed.

This program meets Post-Graduation Work Permit (PGWP) eligibility requirements.

Program and Course Delivery

This program is offered in Seneca's flexible delivery format, with some courses delivered online. The optional work term is in-person or online. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.

Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.

Your Career

Graduates of the program can explore the following career options:

marketing co-ordinator
marketing manager
talent and brand co-ordinator
talent and brand manager
event planning
developer
producer
consultant
video editor

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Affiliations/Associations

Our Seneca Agency

Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.

Discover Studio 67